Great cover, great price
Trade Me Insurance (trademeinsurance.co.nz) scores 68 out of 100 on Brand Analyzer, placing it in the Developing tier among Finance brands, Technology brands, in the 18th percentile of 9930 Finance brands.
Trade Me Insurance is a New Zealand-based insurance provider offering car, house, and contents insurance through online quotes. It is affiliated with the Trade Me online marketplace and offers a 15% discount to Trade Me members. The brand emphasizes simplicity and affordability, positioning itself as a straightforward option for everyday New Zealand consumers seeking practical insurance coverage without unnecessary complexity.
| Brand Name | Trade Me Insurance |
|---|---|
| Domain | trademeinsurance.co.nz |
| Industry | Finance, Technology |
| Main Competitors | AA Insurance (83/100), State Insurance (81/100), AMI Insurance (87/100), Tower Insurance (78/100), Cove Insurance, Vero Insurance (83/100), Youi Insurance |
Moz Domain Authority 25/100 vs category average 40 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Great insurance cover at a great price. Get an online quote for car insurance, house insurance and contents insurance. Trade Me members receive a 15% discount!" (Meta description: 26 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: ASP.NET.
Social footprint: verified profiles on Facebook, Instagram; no detected presence on X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Trade Me Insurance?", Claude could identify the brand as of September 2026. Trade Me Insurance is a New Zealand insurance brand that offers car and home/contents insurance online, operating as a partnership leveraging the well-known Trade Me marketplace brand with an underwriting insurer behind the policies. Best known for Offering online car and home insurance under the trusted Trade Me consumer brand in New Zealand.
When asked "Best brands similar to Trade Me Insurance?", Claude would recommend Trade Me Insurance as of September 2026. It's a recognizable NZ insurance option worth mentioning alongside other online insurers like AA Insurance or State when discussing NZ insurance brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Trade Me Insurance's main competitors in Finance: AA Insurance (83/100), State Insurance (81/100), AMI Insurance (87/100), Tower Insurance (78/100), Vero Insurance (83/100).
Sources: Brand Analyzer scan
Trade Me Insurance offers three primary insurance products: car insurance, house insurance, and contents insurance. All products can be quoted online through the company's website, allowing customers to compare pricing and coverage options digitally. Trade Me members are eligible for a 15% discount on these insurance products, which is highlighted as a key part of the company's value proposition.
Sources: Trade Me Insurance official site
Trade Me Insurance has low AI-search visibility, scoring 17/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 22, recommendation 42). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Trade Me Insurance official site
Trade Me Insurance scores 42/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Trade Me Insurance official site
Trade Me Insurance can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Trade Me Insurance official site
Trade Me Insurance is a New Zealand insurance provider that offers car, house, and contents insurance through an online quote system. It is associated with the Trade Me brand, a well-known New Zealand online marketplace, and extends a 15% discount to Trade Me members. The company focuses on providing simple, straightforward insurance products designed to protect items and property that customers value.
Sources: Trade Me Insurance official site
Trade Me Insurance provides insurance coverage for cars, houses, and contents. Customers can obtain online quotes for these policies through the company's website. The service is designed to be simple and accessible, allowing New Zealand consumers to compare and purchase insurance coverage digitally. Trade Me members receive a 15% discount on their insurance premiums as part of the company's value proposition.
Sources: Trade Me Insurance official site
Trade Me Insurance is used primarily by New Zealand consumers seeking affordable and simple insurance for their cars, houses, and contents. Its target audience especially includes existing Trade Me members, who can access the additional 15% discount on their insurance premiums. The service appeals to everyday Kiwis looking for straightforward insurance options without unnecessary complexity.
Sources: Trade Me Insurance official site
Trade Me Insurance scores 17/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Trade Me Insurance has a weak AI-visibility profile at 17/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (42/100) and its weakest is visibility (0/100). It benefits from open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 25/100. In a live check, Claude could already identify Trade Me Insurance from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Trade Me Insurance: Tokio Marine America (68/100), Mirae Asset TIGER ETF (68/100), Ula (68/100), Urban View (68/100).
A step up - brands to learn from: ZT Corporate (71/100), Zeex (71/100).
Category leader: TradingView (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.