En mötesplats sedan 1929
Tranan (tranan.se) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Food & Beverage brands, in the 44th percentile of 12840 Food & Beverage brands.
Tranan is a restaurant and bar located at Karlbergsvägen 14 in Stockholm, Sweden, operating continuously at the same address since 1929. It serves as a social meeting place where guests can eat, drink and socialize seven days a week. The venue combines traditional Swedish hospitality with food, drinks, and events such as music quizzes and live performances, appealing to a broad range of visitors from after-work groups to families.
| Brand Name | Tranan |
|---|---|
| Domain | tranan.se |
| Industry | Food & Beverage |
| Founded | 1929 |
| Headquarters | Karlbergsvägen 14, Stockholm, Sweden |
| Main Competitors | Pelikan, Kvarnen, Riche, Prinsen |
Tranan has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Ett ställe att träffas på, kanske äta en bit och ta ett glas. Så såg Stockholmarna på Tranan år 1929 och gör det än idag, över 80 år senare. Tranan har varit öppet sju dagar i veck…" (Meta description: 48 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: PHP, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Tranan?", Claude could identify the brand as of November 2026. Tranan is a classic restaurant and bar in the Vasastan neighborhood of Stockholm, Sweden, known for serving traditional Swedish husmanskost (home-style comfort food) in a cozy, old-school setting. Best known for Traditional Swedish comfort food and a lively basement bar in Stockholm.
When asked "Best brands similar to Tranan?", Claude would recommend Tranan as of November 2026. It's a beloved, well-established Stockholm institution that's frequently mentioned when people ask for classic, authentic Swedish dining spots.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Tranan is a long-standing restaurant and bar in Stockholm, Sweden, located at Karlbergsvägen 14 since 1929. It functions as a neighborhood meeting place offering food, drinks, and a social atmosphere seven days a week.
Sources: Tranan official site
Tranan has limited AI-search visibility, scoring 40/100 on Brand Analyzer's AI visibility composite (visibility 57, trust 4, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Tranan official site
Tranan offers dining and drinking services, including food and beverages for lunch, after-work gatherings, and evening outings. It also provides entertainment events such as music quizzes and live music performances.
Sources: Tranan official site
Tranan operates as a restaurant and bar that serves food and drinks to guests throughout the week. It also hosts events such as music quizzes and live music performances, providing a space for socializing, casual dining, after-work gatherings, and evening outings.
Sources: Tranan official site
Tranan scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Tranan official site
Tranan is known for its long history at the same Stockholm address since 1929, maintaining a traditional and welcoming atmosphere. It is recognized as a classic Stockholm krog (tavern) that has remained open seven days a week for over 90 years, blending tradition with contemporary social dining and entertainment like music quizzes.
Sources: Tranan official site
Tranan can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Tranan official site
Tranan is used by Stockholm residents and visitors seeking a casual social venue for eating, drinking, and spending time with others. Its audience spans after-work groups, families, and wine enthusiasts looking for a relaxed, traditional Stockholm restaurant and bar experience.
Sources: Tranan official site
Tranan's popularity stems from its decades-long presence as a reliable, welcoming gathering spot in Stockholm, combining good food and drink with a relaxed, sociable atmosphere. Its varied offerings, including events like music quizzes and live performances, attract diverse groups ranging from after-work crowds to families and wine enthusiasts.
Sources: Tranan official site
Tranan scores 40/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Tranan has a limited AI-visibility profile at 40/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (57/100) and its weakest is trust (4/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Tranan from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Tranan: Familia Torres (74/100), Torku (74/100), Transcom (74/100), Transmed (74/100).
A step up - brands to learn from: Zuppler (81/100), Zulay Kitchen (81/100).
Category leader: Target (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.