The answers about money in politics
Transparency USA (transparencyusa.org) earns a Brand Analyzer score of 76 out of 100, placing it in the Brand-Ready tier among Non-profit brands, Government brands, Media & Entertainment brands. Among 1404 Non-profit brands analyzed, Transparency USA ranks in the 57th percentile (category average 74, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 80/100, Digital Presence 96/100, Visual Identity 93/100, Messaging Clarity 100/100, Trust Foundation 80/100, AI Discoverability 75/100, Brand Authority 28/100.
Transparency USA is a nonpartisan, non-profit resource that aggregates and simplifies campaign finance data from state-level politics across 25 states. Its stated mission is to provide free, easy-to-search, and easy-to-understand information about money in state politics. The organization positions itself as a tool for empowering citizens with clear, data-driven insight into political finance, serving voters, journalists, researchers, and civic-minded individuals seeking transparency in how money influences state government and elections.
| Brand Name | Transparency USA |
|---|---|
| Domain | transparencyusa.org |
| Industry | Non-profit, Government |
| Main Competitors | OpenSecrets (87/100), FollowTheMoney (National Institute on Money in Politics) (79/100), Ballotpedia, Vote Smart (87/100), FEC.gov |
Moz Domain Authority 47/100 vs category average 47 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #70,232 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "THE ANSWERS YOU NEED ABOUT THE MONEY IN STATE POLITICS" (Meta description: 10 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Instagram, X (Twitter), LinkedIn, YouTube; no detected presence on Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Transparency USA scores 28/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Transparency USA has a weak AI-visibility profile at 28/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (61/100) and its weakest is visibility (10/100). It benefits from a global traffic rank of #70,232 (Tranco), a Moz Domain Authority of 47/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify Transparency USA from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Transparency USA?", Claude could identify the brand as of August 2026. Transparency USA is a nonprofit that compiles and publishes state-level political campaign finance and lobbying data, making it easier for the public to see who is donating to and lobbying state officials. Best known for Free searchable databases of state political contributions and lobbyist activity.
When asked "Best brands similar to Transparency USA?", Claude would recommend Transparency USA as of August 2026. It's a solid, specific resource for anyone looking for state-level political transparency and lobbying disclosure tools, distinct from federal-focused sites like OpenSecrets.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Transparency USA's main competitors include OpenSecrets (87/100), FollowTheMoney (National Institute on Money in Politics) (79/100), Ballotpedia, Vote Smart (87/100), FEC.gov. These companies compete in the Non-profit space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
Transparency USA and OpenSecrets are competitors in Non-profit. Brand Analyzer scores Transparency USA at 76/100 and OpenSecrets at 87/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to Transparency USA include OpenSecrets (87/100), FollowTheMoney (National Institute on Money in Politics) (79/100), Ballotpedia, Vote Smart (87/100), FEC.gov. Each is an established option in the Non-profit space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
Transparency USA has limited AI-search visibility, scoring 28/100 on Brand Analyzer's AI visibility composite (visibility 10, trust 26, recommendation 61). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Transparency USA official site
Transparency USA scores 61/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Transparency USA official site
Transparency USA is a nonpartisan, non-profit organization that provides free, searchable access to campaign finance data for state-level politics. It aggregates and simplifies complex financial information from 25 states, aiming to make the flow of money in state political campaigns understandable to the general public. The organization is categorized as a non-profit operating in the government and media/information space, and it does not represent any political party or candidate.
Sources: Transparency USA official site
Transparency USA collects, aggregates, and simplifies campaign finance data from state-level political races across 25 states. It presents this information in a free, easy-to-search, and easy-to-understand format so that the public can review contributions, spending, and other financial details tied to state politics. Its core function is data transparency and public education rather than advocacy, lobbying, or political endorsement.
Sources: Transparency USA official site
Transparency USA can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Transparency USA official site
Transparency USA offers a free, searchable database of campaign finance information covering state-level politics in 25 states. Its service simplifies complex financial filings and disclosures into an accessible format, allowing users to look up contributions and spending related to state political campaigns without cost.
Sources: Transparency USA official site
Transparency USA is used by voters, journalists, researchers, and civic-minded citizens who want to understand the role of money in state-level political campaigns. These users rely on the platform to research campaign contributions and spending in a format that is more accessible than raw government filings.
Sources: Transparency USA official site
Transparency USA is known for aggregating and simplifying state-level campaign finance data across 25 states into a free, publicly searchable format. It is recognized as a nonpartisan resource that makes complex political money data accessible to non-experts, distinguishing it from raw government filings that can be difficult for the average person to interpret.
Sources: Transparency USA official site
Ranked closest to Transparency USA: Radio Slobodna Evropa (76/100), Shelterluv (76/100), Trinity Health (76/100), A New Leaf (76/100).
A step up - brands to learn from: World Aquatics (81/100), United States Golf Association (USGA) (81/100).
Category leader: PLOS (97/100).