Säkra och miljöanpassade transporter
Transportstyrelsen (transportstyrelsen.se) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Government brands, Automotive brands, Travel & Hospitality brands, in the 47th percentile of 10977 Government brands.
Moz Domain Authority 60/100 vs category average 48 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #36,617 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Transportstyrelsen appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Transportstyrelsen arbetar för att uppnå god tillgänglighet, hög kvalitet, säkra och miljöanpassade transporter inom järnväg, luftfart, sjöfart och väg." (Meta description: 19 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:image, og:type, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: ASP.NET.
Social footprint: verified profiles on LinkedIn, YouTube, Instagram; no detected presence on Facebook, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Transportstyrelsen scores 43/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Transportstyrelsen has a limited AI-visibility profile at 43/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (55/100) and its weakest is trust (30/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #36,617 (Tranco) and a Moz Domain Authority of 60/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Transportstyrelsen: Department of Transportation (74/100), Te Puni Kōkiri (74/100), NaTHNaC (TravelHealthPro) (74/100), Société des traversiers du Québec (74/100).
A step up - brands to learn from: Genasys (81/100), Zero Project (81/100).
Category leader: ABC News (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.