Куда сходить в Москве
Afisha.yandex (yandex.ru) earns a Brand Analyzer score of 76 out of 100, placing it in the Brand-Ready tier among Media & Entertainment brands, E-commerce brands. Among 3962 Media & Entertainment brands analyzed, Afisha.yandex ranks in the 53rd percentile (category average 75, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 87/100, Digital Presence 88/100, Visual Identity 95/100, Messaging Clarity 95/100, Trust Foundation 69/100, AI Discoverability 68/100, Brand Authority 48/100.
Afisha.yandex is a Russian online service operated under the Yandex brand that aggregates event schedules in Moscow, including cinema, theatre, concerts, exhibitions, and children's events. Launched in 2005, it allows users to browse listings, view venue seating schemes, and purchase tickets online, often with discounts and promotions. The platform positions itself as a comprehensive destination for discovering and booking leisure activities in the city, targeting both residents and visitors of Moscow seeking entertainment options.
| Brand Name | Afisha.yandex |
|---|---|
| Domain | yandex.ru |
| Industry | Media & Entertainment, E-commerce |
| Founded | 2005 |
| Parent Company / Owner | Yandex |
| Main Competitors | Kassir.ru (90/100), Ticketland, Timepad (75/100), Ponominalu.ru (78/100), Kinopoisk, Radario (79/100), 2ГИС Афиша |
Moz Domain Authority 93/100 vs category average 50 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Расписания всех мероприятий в Москве на 2026 год, удобная покупка билетов, понятные схемы залов, регулярные акции и скидки на Яндекс Афише. Кино, театры, концерты, выставки, событи…" (Meta description: 39 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Instagram; no detected presence on LinkedIn, Facebook, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Afisha.yandex scores 37/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Afisha.yandex has a weak AI-visibility profile at 37/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (68/100) and its weakest is visibility (15/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 93/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Afisha.yandex from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Afisha.yandex?", Claude could identify the brand as of August 2026. Afisha.Yandex is Yandex's entertainment and events service, providing information on movie showtimes, theater performances, concerts, exhibitions and other events, along with the ability to buy tickets online, similar to Kinopoisk's ticketing features but integrated into Yandex's Best known for Aggregating movie, concert, and event listings with online ticket purchasing in Russia.
When asked "Best brands similar to Afisha.yandex?", Claude would recommend Afisha.yandex as of August 2026. It's a well known Russian service for finding and booking tickets to movies and events, relevant if discussing entertainment platforms in the Russian market.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Afisha.yandex's main competitors include Kassir.ru (90/100), Ticketland, Timepad, Ponominalu.ru (78/100), Kinopoisk. These companies compete in the Media & Entertainment space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
Afisha.yandex and Kassir.ru are competitors in Media & Entertainment. Brand Analyzer scores Afisha.yandex at 76/100 and Kassir.ru at 90/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to Afisha.yandex include Kassir.ru (90/100), Ticketland, Timepad, Ponominalu.ru (78/100), Kinopoisk. Each is an established option in the Media & Entertainment space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
Afisha.yandex offers event schedules for cinema, theatre, concerts, exhibitions, and children's events in Moscow, along with an online ticket purchasing service. It also provides venue seating schemes to help users choose seats and features regular promotions and discounts on tickets.
Sources: Afisha.yandex official site
Afisha.yandex has limited AI-search visibility, scoring 37/100 on Brand Analyzer's AI visibility composite (visibility 15, trust 44, recommendation 68). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Afisha.yandex official site
Afisha.yandex was founded in 2005. Afisha.yandex operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Afisha.yandex compiles and displays schedules of events happening in Moscow, such as movies, theatre performances, concerts, exhibitions, and children's activities. It enables users to purchase tickets directly through the platform, view seating charts for venues, and take advantage of periodic discounts and promotions on tickets.
Sources: Afisha.yandex official site
Afisha.yandex scores 68/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Afisha.yandex official site
Afisha.yandex is an online event and ticketing platform operated by Yandex, providing schedules for cinema, theatre, concerts, exhibitions, and other entertainment events in Moscow. It was founded in 2005 and serves as part of Yandex's broader ecosystem of services, focusing on helping users find and book leisure activities.
Sources: Afisha.yandex official site
Afisha.yandex can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Afisha.yandex official site
Afisha.yandex is used by residents and visitors of Moscow who are looking for entertainment options, including movies, theatre, concerts, exhibitions, and family or children's events, and who want to purchase tickets conveniently online.
Sources: Afisha.yandex official site
Afisha.yandex is known for providing comprehensive, up-to-date listings of entertainment events across Moscow and offering an integrated ticket-purchasing experience, including clear venue seating diagrams and regular discount offers.
Sources: Afisha.yandex official site
Ranked closest to Afisha.yandex: Wordfind (76/100), Wolff Olins (76/100), זאפ (Zap) (76/100), AllEvents (75/100).
A step up - brands to learn from: Zeno Group (81/100), Zadar Tourist Board (81/100).
Category leader: Complex (97/100).