Support to live the life you want
The Richmond Fellowship Scotland (trfs.org.uk) scores 70 out of 100 on Brand Analyzer, placing it in the Developing tier among Healthcare brands, Non-profit brands, in the 24th percentile of 8251 Healthcare brands.
The Richmond Fellowship Scotland is a nonprofit social care provider based in North Lanarkshire, Scotland, founded in 2008. It manages around 190 services across the country, delivering person-centred support for people with mental health issues, learning disabilities, dementia, and alcohol-related issues. The organisation works with individuals, their families and carers, as well as health and social care professionals, positioning itself as a trusted, nationwide provider of tailored social care services in Scotland.
| Brand Name | The Richmond Fellowship Scotland |
|---|---|
| Domain | trfs.org.uk |
| Industry | Healthcare, Non-profit |
| Founded | 2008 |
| Headquarters | North Lanarkshire |
| Main Competitors | Turning Point Scotland (68/100), Enable Scotland, Sense Scotland, Cornerstone, Leonard Cheshire (79/100), Mencap (85/100) |
Moz Domain Authority 35/100 vs category average 40 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "The Richmond Fellowship Scotland provides services and support for mental health, learning disabilities, dementia and alcohol issues." (Meta description: 17 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx.
Social footprint: verified profiles on Facebook, LinkedIn, Instagram, YouTube, GitHub; no detected presence on X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is The Richmond Fellowship Scotland?", Claude could identify the brand as of September 2026. The Richmond Fellowship Scotland (TRFS) is a Scottish charity providing social care support services for people with mental health problems, learning disabilities, autism, and other support needs, helping them live independently in their communities. Best known for Being one of Scotland's largest social care charities offering community-based support for mental health and learning disabilities.
When asked "Best brands similar to The Richmond Fellowship Scotland?", Claude would recommend The Richmond Fellowship Scotland as of September 2026. It's a well established and respected Scottish charity in the social care and mental health support space, so it would be relevant to mention alongside similar organisations.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
The Richmond Fellowship Scotland's main competitors in Healthcare: Turning Point Scotland (68/100), Leonard Cheshire (79/100), Mencap (85/100).
Sources: Brand Analyzer scan
The Richmond Fellowship Scotland offers social care services and support programs addressing mental health issues, learning disabilities, dementia, and alcohol-related issues. These services are delivered through approximately 190 locations across Scotland and are tailored to individuals, families, and health and social care professionals.
The Richmond Fellowship Scotland is a nonprofit social care organisation based in North Lanarkshire, Scotland, founded in 2008. It provides support services for people affected by mental health issues, learning disabilities, dementia, and alcohol-related issues, operating around 190 services across the country.
The Richmond Fellowship Scotland has limited AI-search visibility, scoring 30/100 on Brand Analyzer's AI visibility composite (visibility 21, trust 22, recommendation 56). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
The Richmond Fellowship Scotland was founded in 2008. The Richmond Fellowship Scotland operates in the Healthcare category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
The Richmond Fellowship Scotland is headquartered in North Lanarkshire. The Richmond Fellowship Scotland operates in the Healthcare category.
Sources: Wikidata
The Richmond Fellowship Scotland scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
The Richmond Fellowship Scotland is known for being a large-scale, nationwide social care provider in Scotland, managing around 190 services focused on mental health, learning disabilities, dementia, and alcohol-related support, with an emphasis on personalised, person-centred care.
The Richmond Fellowship Scotland can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
The Richmond Fellowship Scotland is used by individuals seeking care and support for mental health issues, learning disabilities, dementia, or alcohol-related issues, as well as by their family members or carers. Health and social care professionals across Scotland also engage with the organisation as part of coordinated care services.
The Richmond Fellowship Scotland scores 30/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
The Richmond Fellowship Scotland has a weak AI-visibility profile at 30/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (56/100) and its weakest is visibility (21/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 35/100 and thin schema.org structured data. In a live check, Claude could already identify The Richmond Fellowship Scotland from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to The Richmond Fellowship Scotland: Travisoft (70/100), T.M.C. (70/100), Leal Health (70/100), Leaply (70/100).
A step up - brands to learn from: ZT Corporate (71/100), Zorgnet-Icuro (71/100).
Category leader: Booksy (96/100).
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