TrustedPros Brand Score: 77/100 - Brand-Ready tier

Find the right contractor, faster

TrustedPros (trustedpros.ca) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Real Estate brands, Marketing & Advertising brands, Other brands, in the 62nd percentile of 13327 Real Estate brands.

AI Snapshot

TrustedPros (trustedpros.ca) is a Canadian online platform that connects homeowners with vetted contractors and tradespeople across more than 100 trade categories. It uses a proprietary TrustScore rating system to evaluate review authenticity, complaints, and time in business, helping users identify reliable professionals. The platform allows homeowners to compare contractors and request free estimates for home improvement and repair projects, positioning itself as a trustworthy alternative to unverified contractor listings.

Key facts about TrustedPros
Brand NameTrustedPros
Domaintrustedpros.ca
IndustryReal Estate, Marketing & Advertising
Main CompetitorsHomeStars (83/100), Angi (94/100), HomeAdvisor (80/100), Thumbtack (94/100), Houzz (90/100), BuildZoom (82/100)

Evidence

Moz Domain Authority 38/100 vs category average 36 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

Ranked #496,546 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "Canada" (Meta description too short (1 words). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Detected tech stack: ASP.NET.

Social footprint: verified profiles on Facebook, X (Twitter), LinkedIn, Instagram, YouTube; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know TrustedPros?

Live results from asking a general-purpose AI assistant about the brand, checked October 2026.

When asked "What is TrustedPros?", Claude could identify the brand as of October 2026. TrustedPros is a Canadian online directory that connects homeowners with vetted contractors and tradespeople for renovation, repair, and home improvement projects. Best known for being a Canadian platform for finding and reviewing local contractors and home service professionals.

When asked "Best brands similar to TrustedPros?", Claude would recommend TrustedPros as of October 2026. It's a well-established name in Canada for homeowners looking to find verified contractors, so it's worth mentioning alongside similar platforms like HomeStars.

People Also Ask About TrustedPros

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are TrustedPros's main competitors?

TrustedPros's main competitors in Real Estate: HomeStars (83/100), Angi (94/100), HomeAdvisor (80/100), Thumbtack (94/100), Houzz (90/100).

Sources: Brand Analyzer scan

What products or services does TrustedPros offer?

TrustedPros offers an online directory and matching service connecting homeowners with contractors and tradespeople across more than 100 categories, including home improvement and repair services. Key features include its TrustScore rating system for evaluating contractor reliability and the ability for homeowners to request free estimates for their projects.

Sources: TrustedPros official site

What is TrustedPros?

TrustedPros is a Canadian online platform that helps homeowners find and compare trusted, top-rated home service professionals. It operates at trustedpros.ca and covers over 100 trade categories, using a proprietary TrustScore rating system to evaluate contractor reliability based on review authenticity, complaints, and time in business.

Sources: TrustedPros official site

What does TrustedPros do?

TrustedPros connects homeowners in Canada with vetted contractors and tradespeople across more than 100 trade categories. It allows users to search for professionals by project type, compare options using its TrustScore rating system, and request free estimates for home improvement and repair work.

Sources: TrustedPros official site

Does ChatGPT recommend TrustedPros?

TrustedPros scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Real Estate options. Recommendation depends on crawlability, structured data, and category authority.

Sources: TrustedPros official site

What is TrustedPros known for?

TrustedPros is known for its TrustScore rating system, a proprietary method for evaluating contractors based on review authenticity, complaints history, and time in business. This system is designed to help homeowners avoid unreliable or 'shady' contractors when sourcing home improvement professionals in Canada.

Sources: TrustedPros official site

How can TrustedPros improve its AI discoverability?

TrustedPros can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: TrustedPros official site

Who uses TrustedPros?

TrustedPros is used by homeowners in Canada who are seeking reliable contractors and tradespeople for home improvement and repair projects. The platform serves individuals looking to compare vetted professionals and obtain free estimates before hiring for their projects.

Sources: TrustedPros official site

Recommendations

AI visibility

TrustedPros scores 27/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

TrustedPros has a weak AI-visibility profile at 27/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #496,546 (Tranco), open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 38/100. In a live check, Claude could already identify TrustedPros from memory (October 2026) - a sign these signals are paying off.

Visibility - 5/100

Trust - 39/100

Recommendation likelihood - 53/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to TrustedPros: Trudo (77/100), TRS (77/100), TrustIn (77/100), TSNE (77/100).

A step up - brands to learn from: Zucchetti (81/100), Zucchetti (81/100).

Category leader: Chaos (95/100).

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