Style with character since 1885
Turnbull & Asser (turnbullandasser.co.uk) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Fashion & Apparel brands, E-commerce brands, in the 64th percentile of 8559 Fashion & Apparel brands.
Turnbull & Asser is a British luxury shirtmaker and clothier founded in 1885 and based on Jermyn Street, London. Holding a royal warrant, the company is known for handmade shirts, ties, and accessories crafted using traditional English tailoring techniques. It targets discerning, affluent male customers seeking heritage-driven, bespoke menswear. The brand emphasizes craftsmanship, innovation, and distinctive British wit, and sells its products through its flagship store and e-commerce platform.
| Brand Name | Turnbull & Asser |
|---|---|
| Domain | turnbullandasser.co.uk |
| Industry | Fashion & Apparel, E-commerce |
| Founded | 1885 |
| Headquarters | London |
| Main Competitors | Thomas Pink (87/100), Charles Tyrwhitt (82/100), Hawes & Curtis (77/100), Harvie & Hudson (78/100), Emma Willis (75/100), Budd Shirtmakers (76/100), Gieves & Hawkes (82/100), New & Lingwood (79/100) |
Ranked #711,067 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Turnbull & Asser has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "From our home on Jermyn Street, we have been the choice of discerning gentlemen for handmade clothing and accessories for over a century. At royal shirtmaker Turnbull & Ass…" (Meta description: 50 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: Microdata (Schema.org), og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Shopify.
Social footprint: verified profiles on X (Twitter), Instagram, Facebook; no detected presence on LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Turnbull & Asser?", Claude could identify the brand as of November 2026. Turnbull & Asser is a British luxury shirtmaker founded in 1885 on Jermyn Street in London, known for its bespoke and ready-to-wear shirts, ties, and nightwear favored by royalty and well-dressed gentlemen alike. Best known for Bespoke and luxury dress shirts, especially its signature colorful stripes and connection to James Bond films.
When asked "Best brands similar to Turnbull & Asser?", Claude would recommend Turnbull & Asser as of November 2026. It's one of the most iconic Jermyn Street shirtmakers and a natural reference point for anyone asking about classic British luxury menswear.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Turnbull & Asser's main competitors in Fashion & Apparel: Thomas Pink (87/100), Charles Tyrwhitt (82/100), Hawes & Curtis (77/100), Harvie & Hudson (78/100), Emma Willis (75/100).
Sources: Brand Analyzer scan
Turnbull & Asser is a British bespoke shirtmaker, clothier, and tie maker founded in 1885, based on Jermyn Street in London. It is a royal warrant holder and is recognized for handmade luxury clothing and accessories aimed at discerning gentlemen.
Sources: Turnbull & Asser official site
Turnbull & Asser has moderate AI-search visibility, scoring 52/100 on Brand Analyzer's AI visibility composite (visibility 70, trust 18, recommendation 60). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Turnbull & Asser official site
Turnbull & Asser was founded in 1885. Turnbull & Asser operates in the Fashion & Apparel category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Turnbull & Asser is headquartered in London. Turnbull & Asser operates in the Fashion & Apparel category.
Sources: Wikidata
Turnbull & Asser offers handmade shirts, ties, and other clothing accessories for men, available through bespoke tailoring services and ready-to-wear collections. Products are sold via its flagship store on Jermyn Street in London and through its e-commerce website.
Sources: Turnbull & Asser official site
Turnbull & Asser designs, crafts, and sells handmade shirts, ties, and other menswear accessories. The company combines traditional English tailoring techniques with contemporary design, offering bespoke and ready-to-wear garments through its Jermyn Street store and online e-commerce platform.
Sources: Turnbull & Asser official site
Turnbull & Asser scores 60/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Fashion & Apparel options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Turnbull & Asser official site
Turnbull & Asser is known for its heritage as a royal warrant-holding shirtmaker on Jermyn Street, its handcrafted English tailoring, and its reputation for combining traditional craftsmanship with distinctive wit. The brand has over a century of history serving discerning, affluent clientele, including royalty.
Sources: Turnbull & Asser official site
Turnbull & Asser can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Turnbull & Asser official site
Turnbull & Asser's customers are discerning gentlemen seeking high-quality, handmade luxury clothing rooted in British heritage and craftsmanship. The brand has historically been associated with royalty, reflecting its royal warrant status and premium positioning in the menswear market.
Sources: Turnbull & Asser official site
Turnbull & Asser is popular due to its heritage as a royal warrant-holding shirtmaker with over 130 years of history, its reputation for English craftsmanship, and its association with royalty and discerning gentlemen. The brand's combination of traditional tailoring, quality materials, and distinctive style contributes to its enduring appeal among luxury menswear consumers.
Sources: Turnbull & Asser official site
Turnbull & Asser scores 52/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Turnbull & Asser has a limited AI-visibility profile at 52/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (70/100) and its weakest is trust (18/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #711,067 (Tranco). The main gaps holding it back: thin schema.org structured data. In a live check, Claude could already identify Turnbull & Asser from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Turnbull & Asser: True Religion (80/100), Troy Lee Designs (80/100), UF PRO (80/100), UNDERCOVER (80/100).
A step up - brands to learn from: Zucchetti (81/100), Zizzi (81/100).
Category leader: Complex (97/100).
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