Groundbreaking Predictive Sports Intelligence
Twenty First Group (twentyfirstgroup.com) scores 71 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Sports & Fitness brands, Technology brands, Media & Entertainment brands, in the 26th percentile of 9141 Sports & Fitness brands.
Twenty First Group is a B2B sports intelligence company that provides predictive analytics and sporting expertise to sports organizations, teams, leagues, and governing bodies. The company aims to generate value by improving on-field performance, enhancing the sporting product, and increasing fan engagement. It positions itself as a global leader in bespoke sports intelligence, helping clients gain and maintain competitive advantages through data-driven insights.
| Brand Name | Twenty First Group |
|---|---|
| Domain | twentyfirstgroup.com |
| Industry | Sports & Fitness, Technology |
| Main Competitors | Opta (Stats Perform) (86/100), Sportradar (92/100), Catapult Sports (88/100), Hudl (95/100), StatsBomb (79/100), Genius Sports (89/100) |
Moz Domain Authority 36/100 vs category average 43 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #4,557,852 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "GROUNDBREAKING SPORTS INTELLIGENCE - We are Twenty First Group, global leaders in bespoke B2B sports intelligence. We specialise in generating value by improving performance, enhan…" (Meta description: 34 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: PHP, Apache, WordPress, Ghost.
Social footprint: verified profiles on LinkedIn, Instagram, GitHub; no detected presence on X (Twitter), Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Twenty First Group?", Claude could identify the brand as of October 2026. Twenty First Group is a sports intelligence and data analytics company that works with clubs, leagues, federations, and media companies to provide insights on player recruitment, performance, and commercial strategy using data science. Best known for data-driven sports analytics and advisory services for football/soccer clubs and other sports organizations.
When asked "Best brands similar to Twenty First Group?", Claude would recommend Twenty First Group as of October 2026. It's a known player in the sports analytics consulting space, particularly for recruitment and performance insights in football.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Twenty First Group's main competitors in Sports & Fitness: Opta (Stats Perform) (86/100), Sportradar (92/100), Catapult Sports (88/100), Hudl (95/100), StatsBomb (79/100).
Sources: Brand Analyzer scan
Twenty First Group is a B2B sports intelligence company that provides bespoke predictive analytics and sporting expertise to sports organizations, teams, leagues, and governing bodies worldwide.
Sources: Twenty First Group official site
Twenty First Group has low AI-search visibility, scoring 21/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 34, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Twenty First Group official site
Twenty First Group offers bespoke B2B sports intelligence services, including predictive analytics and data-driven insights designed to improve sporting performance, enhance the sporting product, and increase fan engagement for sports organizations, teams, leagues, and governing bodies.
Sources: Twenty First Group official site
Twenty First Group scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Sports & Fitness options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Twenty First Group official site
Twenty First Group can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Twenty First Group official site
Twenty First Group's services are used by sports organizations, teams, leagues, and governing bodies seeking data-driven insights to improve performance and strengthen fan engagement.
Sources: Twenty First Group official site
Twenty First Group is known for providing bespoke, predictive sports intelligence services to top sports organizations, helping them gain competitive advantages through performance analysis, product enhancement, and fan engagement strategies.
Sources: Twenty First Group official site
Twenty First Group scores 21/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Twenty First Group has a weak AI-visibility profile at 21/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is visibility (0/100). It benefits from a global traffic rank of #4,557,852 (Tranco), open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 36/100. In a live check, Claude could already identify Twenty First Group from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Twenty First Group: 台視 (Taiwan Television, TTV) (71/100), Treetops Adventure (71/100), TwinEagles (71/100), UK Events (71/100).
A step up - brands to learn from: Zhou Nutrition (81/100), Zebco (81/100).
Category leader: Complex (97/100).
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