Smart Islamic University
UIN Sumatera Utara Medan (uinsu.ac.id) scores 65 out of 100 on Brand Analyzer, placing it in the Developing tier among Education brands, Non-profit brands, in the 16th percentile of 36457 Education brands.
UIN Sumatera Utara Medan (UINSU) is a state Islamic university in Medan, Indonesia, founded in 1973 under the Ministry of Religious Affairs. It integrates Islamic values with modern academic disciplines across eight faculties and a postgraduate program. UINSU aims to produce knowledgeable, faithful, and professional graduates, positioning itself as a leading Smart Islamic University that bridges religious education with contemporary academic and professional development.
| Brand Name | UIN Sumatera Utara Medan |
|---|---|
| Domain | uinsu.ac.id |
| Industry | Education, Non-profit |
| Founded | 1973 |
| Headquarters | Medan, North Sumatra, Indonesia |
| Parent Company / Owner | ministry of religious affairs |
| Main Competitors | UIN Syarif Hidayatullah Jakarta (75/100), UIN Sunan Kalijaga Yogyakarta (65/100), UIN Maulana Malik Ibrahim Malang (74/100), UIN Alauddin Makassar (66/100), Universitas Sumatera Utara, Universitas Negeri Medan |
Ranked #76,082 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Activate" (No meta description. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: Microdata (Schema.org), og:title, og:description, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on Facebook, Instagram, YouTube; no detected presence on X (Twitter), LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is UIN Sumatera Utara Medan?", Claude could identify the brand as of November 2026. UIN Sumatera Utara Medan (Universitas Islam Negeri Sumatera Utara) is a state Islamic university in Medan, Indonesia, offering a mix of religious studies and general academic programs like social sciences, economics, health, and education. Best known for Being a major state Islamic university in North Sumatra combining Islamic studies with general higher education disciplines.
When asked "Best brands similar to UIN Sumatera Utara Medan?", Claude would recommend UIN Sumatera Utara Medan as of November 2026. It's a well known public Islamic university in Indonesia, so it would be relevant if someone asked about Islamic state universities (UIN) similar institutions.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
UIN Sumatera Utara Medan's main competitors in Education: UIN Syarif Hidayatullah Jakarta (75/100), UIN Sunan Kalijaga Yogyakarta (65/100), UIN Maulana Malik Ibrahim Malang (74/100), UIN Alauddin Makassar (66/100).
Sources: Brand Analyzer scan
UIN Sumatera Utara Medan (UINSU) is a state-run Islamic university located in Medan, Indonesia. Founded in 1973 and operating under the Ministry of Religious Affairs, it offers higher education that integrates Islamic values with modern academic disciplines. The university comprises eight faculties and a postgraduate program, and it positions itself as a leading Smart Islamic University in Indonesia.
UIN Sumatera Utara Medan has limited AI-search visibility, scoring 26/100 on Brand Analyzer's AI visibility composite (visibility 33, trust 8, recommendation 36). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
UIN Sumatera Utara Medan was founded in 1973. UIN Sumatera Utara Medan operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
UINSU offers higher education services, including undergraduate programs across eight faculties and postgraduate degree programs. These combine Islamic religious studies with modern academic and professional disciplines, aiming to produce graduates who are knowledgeable, faithful, and professionally competent.
UIN Sumatera Utara Medan scores 36/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority.
UIN Sumatera Utara Medan can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
UINSU is known for being a state Islamic university that merges Islamic religious education with modern academic fields, offering programs across eight faculties and a postgraduate division. It is recognized in Indonesia as a 'Smart Islamic University' that bridges faith-based learning with professional and academic development.
UIN Sumatera Utara Medan is owned by or part of ministry of religious affairs. UIN Sumatera Utara Medan operates in the Education category.
Sources: Wikidata
UINSU serves prospective and current university students, alumni, parents, and members of the broader academic community interested in Islamic higher education. It primarily caters to individuals seeking a university education that integrates Islamic values with professional and academic training.
UIN Sumatera Utara Medan scores 26/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
UIN Sumatera Utara Medan has a weak AI-visibility profile at 26/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (36/100) and its weakest is trust (8/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #76,082 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify UIN Sumatera Utara Medan from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to UIN Sumatera Utara Medan: Université Française d'Égypte (UFE) (65/100), UEF - Đại học Kinh tế - Tài chính thành phố Hồ Chí Minh (65/100), UIN Sunan Kalijaga (65/100), Ukrainian National Museum of Chicago (65/100).
A step up - brands to learn from: 作业帮 (Zuoyebang) (71/100), Zentralwohlfahrtsstelle der Juden in Deutschland e.V. (71/100).
Category leader: Canva (97/100).
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