Bank Easier, Every Day
Ujjivan Small Finance Bank (ujjivan.com) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Finance brands, in the 52nd percentile of 8665 Finance brands.
Ujjivan Small Finance Bank is an Indian small finance bank headquartered in Bengaluru, founded in 2017. It offers a range of personal, business, and NRI banking products, including high-interest savings accounts, digital deposits, home loans, and MSME loans. The bank positions itself as customer-centric, focusing on accessible and comprehensive banking solutions for individuals, small and medium business owners, and non-resident Indians.
| Brand Name | Ujjivan Small Finance Bank |
|---|---|
| Domain | ujjivan.com |
| Industry | Finance |
| Founded | 2017 |
| Headquarters | Bengaluru |
| Main Competitors | AU Small Finance Bank, Equitas Small Finance Bank (80/100), ESAF Small Finance Bank, Suryoday Small Finance Bank, Jana Small Finance Bank, Utkarsh Small Finance Bank |
Moz Domain Authority 33/100 vs category average 40 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #744,328 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Ujjivan Small Finance Bank has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Explore Ujjivan SFB’s diverse range of personal, business and NRI banking products and services. From high-interest savings accounts and online deposits to flexible home and MSME l…" (Meta description: 31 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js.
Social footprint: verified profiles on X (Twitter), Facebook, LinkedIn, Instagram, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Ujjivan Small Finance Bank?", Claude could identify the brand as of September 2026. Ujjivan Small Finance Bank is an Indian small finance bank headquartered in Bengaluru, originally established as a microfinance institution before converting to a small finance bank in 2017. It focuses on serving unbanked and underbanked customers, particularly in urban and semi- Best known for Transitioning from a microfinance institution to a small finance bank serving low-income and unbanked customers in India.
When asked "Best brands similar to Ujjivan Small Finance Bank?", Claude would recommend Ujjivan Small Finance Bank as of September 2026. It's a well-known player in India's small finance bank sector, especially for financial inclusion and microfinance-origin banking, so it would come up naturally in that context.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Ujjivan Small Finance Bank has limited AI-search visibility, scoring 49/100 on Brand Analyzer's AI visibility composite (visibility 60, trust 32, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Ujjivan Small Finance Bank was founded in 2017. Ujjivan Small Finance Bank operates in the Finance category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Ujjivan Small Finance Bank is headquartered in Bengaluru. Ujjivan Small Finance Bank operates in the Finance category.
Sources: Wikidata
Ujjivan Small Finance Bank offers personal banking products such as high-interest savings accounts and digital deposits, business banking solutions including MSME loans, home loans, and specialized banking services for NRIs.
Ujjivan Small Finance Bank scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Ujjivan Small Finance Bank is a small finance bank operating in India, headquartered in Bengaluru and founded in 2017. It provides banking products and services to individuals, businesses, and non-resident Indians (NRIs).
Ujjivan Small Finance Bank can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Ujjivan Small Finance Bank serves individuals seeking accessible savings and deposit accounts, small and medium business owners in need of MSME and home loans, and non-resident Indians (NRIs) looking for banking solutions tailored to their needs.
Ujjivan Small Finance Bank scores 49/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Ujjivan Small Finance Bank has a limited AI-visibility profile at 49/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (60/100) and its weakest is trust (32/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #744,328 (Tranco). The main gaps holding it back: a low Moz Domain Authority of 33/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Ujjivan Small Finance Bank from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Ujjivan Small Finance Bank: Twenty Over Ten (77/100), Turcan Connell (77/100), United Nations Economic Commission for Africa (UNECA) (77/100), Unicaja (77/100).
A step up - brands to learn from: Zurich Insurance Group (81/100), Zoya (81/100).
Category leader: TradingView (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.