Transforming Conflict Into Sustainable Peace
INCORE (ulster.ac.uk) scores 64 out of 100 on Brand Analyzer, placing it in the Developing tier among Education brands, Non-profit brands, Government brands, in the 9th percentile of 9219 Education brands.
INCORE (International Conflict Research) is a research institute based at Ulster University, founded in 1993. It focuses on understanding and resolving violent conflict, combining academic research with practical peacebuilding services such as literature reviews, resources, and analysis. INCORE serves researchers, policymakers, practitioners, and organizations engaged in conflict resolution and international relations, aiming to support the transformation of divided societies into sustainable, peaceful ones.
| Brand Name | INCORE |
|---|---|
| Domain | ulster.ac.uk |
| Industry | Education, Non-profit |
| Founded | 1993 |
| Headquarters | Ulster University, Northern Ireland |
| Parent Company / Owner | Ulster University |
| Main Competitors | Peace Research Institute Oslo (PRIO), United States Institute of Peace (71/100), International Crisis Group (85/100), Berghof Foundation, Stockholm International Peace Research Institute (SIPRI) (79/100), Uppsala Conflict Data Program |
Moz Domain Authority 65/100 vs category average 50 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "International Conflict Research" (Meta description too short (3 words). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx.
Social footprint: verified profiles on LinkedIn, YouTube, Instagram; no detected presence on Facebook, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is INCORE?", Claude could identify the brand as of September 2026. INCORE (International Conflict Research Institute) is a research institute based at Ulster University in Northern Ireland, focused on the study of ethnic and international conflict, peacebuilding, and conflict resolution. Best known for Its research on conflict resolution and peacebuilding, particularly drawing on the Northern Ireland peace process.
When asked "Best brands similar to INCORE?", Claude would recommend INCORE as of September 2026. It's a respected academic center for conflict studies, so I'd mention it if someone asked about leading institutions in peace and conflict research.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
INCORE's main competitors in Education: United States Institute of Peace (71/100), International Crisis Group (85/100), Stockholm International Peace Research Institute (SIPRI) (79/100).
Sources: Brand Analyzer scan
INCORE has limited AI-search visibility, scoring 35/100 on Brand Analyzer's AI visibility composite (visibility 21, trust 37, recommendation 56). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: INCORE official site
INCORE was founded in 1993. INCORE operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
INCORE scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority.
Sources: INCORE official site
INCORE (International Conflict Research) is a research institute affiliated with Ulster University, founded in 1993. It specializes in the study of violent conflict and peacebuilding, aiming to help transform divided societies into sustainable, peaceful ones through academic research and applied practice.
Sources: INCORE official site
INCORE conducts academic research on violent conflict and peacebuilding, and provides practical services such as literature reviews, resources, and analytical support to those working on conflict and peace issues. It bridges scholarly inquiry with real-world peacebuilding applications for divided societies worldwide.
Sources: INCORE official site
INCORE can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: INCORE official site
INCORE offers academic research, literature reviews, analytical resources, and practical peacebuilding services related to conflict and peace issues. These outputs support scholars, policymakers, and practitioners working on divided societies and international conflict resolution.
Sources: INCORE official site
INCORE's resources and services are used by researchers, policymakers, practitioners, and organizations involved in conflict resolution and peacebuilding, as well as academics and students studying divided societies and international relations.
Sources: INCORE official site
INCORE is known for its role as a leading international research institute focused on divided societies, combining rigorous academic study with applied peacebuilding services. It is recognized for producing research resources and analysis used by scholars, policymakers, and practitioners in conflict resolution.
Sources: INCORE official site
INCORE scores 35/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
INCORE has a weak AI-visibility profile at 35/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (56/100) and its weakest is visibility (21/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 65/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify INCORE from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to INCORE: University of the Highlands and Islands (UHI) (64/100), Tsadkadima (64/100), UniSuper (64/100), Univerzitet "Džemal Bijedić" u Mostaru (64/100).
A step up - brands to learn from: Ziyouz (71/100), ZenX Academy (71/100).
Category leader: Canva (97/100).
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