Permanent carbon removal, naturally delivered
UNDO Carbon (un-do.com) earns a Brand Analyzer score of 81 out of 100, placing it in the Strong Brand tier among Energy & Utilities brands, Other brands. Among 1621 Energy & Utilities brands analyzed, UNDO Carbon ranks in the 75th percentile (category average 75, leader 96). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 93/100, Digital Presence 100/100, Visual Identity 93/100, Messaging Clarity 95/100, Trust Foundation 100/100, AI Discoverability 81/100, Brand Authority 24/100.
UNDO Carbon is a company that provides enhanced rock weathering services to permanently remove carbon dioxide from the atmosphere. It spreads crushed silicate rock, such as basalt, on agricultural land to accelerate natural weathering processes that capture CO2 while also improving soil health. The company's stated mission is to remove over a billion tonnes of CO2 and make carbon removal accessible to all. UNDO serves businesses seeking net-zero solutions as well as farmers and landowners interested in soil benefits.
| Brand Name | UNDO Carbon |
|---|---|
| Domain | un-do.com |
| Industry | Energy & Utilities, Other |
| Main Competitors | Lithos Carbon (68/100), Eion (70/100), Climeworks (87/100), Charm Industrial (81/100), Heirloom (76/100) |
Moz Domain Authority 32/100 vs category average 38 / leader 90 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #2,676,136 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "We do enhanced rock weathering. Our mission is to permanently remove over a billion tonnes of CO2 and make carbon removal accessible to all." (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost, HubSpot.
Social footprint: verified profiles on X (Twitter), LinkedIn, YouTube, Instagram, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
UNDO Carbon scores 31/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
UNDO Carbon has a weak AI-visibility profile at 31/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is visibility (13/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #2,676,136 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 32/100 and thin schema.org structured data. In a live check, Claude could already identify UNDO Carbon from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is UNDO Carbon?", Claude could identify the brand as of August 2026. UNDO Carbon is a UK-based carbon removal company that uses enhanced rock weathering, spreading crushed basalt and other silicate rock on farmland to accelerate natural CO2 absorption from the atmosphere while also improving soil health for farmers. Best known for Enhanced rock weathering using crushed basalt spread on agricultural land to capture atmospheric carbon.
When asked "Best brands similar to UNDO Carbon?", Claude would recommend UNDO Carbon as of August 2026. It's one of the more established and well-funded companies in the enhanced rock weathering space for carbon removal, so it would come up naturally in discussions of climate tech or carbon removal startups.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
UNDO Carbon's main competitors include Lithos Carbon (68/100), Eion (70/100), Climeworks (87/100), Charm Industrial (81/100), Heirloom (76/100). These companies compete in the Energy & Utilities space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
UNDO Carbon and Climeworks are competitors in Energy & Utilities. Brand Analyzer scores UNDO Carbon at 81/100 and Climeworks at 87/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to UNDO Carbon include Lithos Carbon (68/100), Eion (70/100), Climeworks (87/100), Charm Industrial (81/100), Heirloom (76/100). Each is an established option in the Energy & Utilities space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
UNDO Carbon has limited AI-search visibility, scoring 31/100 on Brand Analyzer's AI visibility composite (visibility 13, trust 43, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: UNDO Carbon official site
UNDO Carbon scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Energy & Utilities options. Recommendation depends on crawlability, structured data, and category authority.
Sources: UNDO Carbon official site
UNDO Carbon can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: UNDO Carbon official site
UNDO Carbon is a carbon removal company that uses enhanced rock weathering-spreading crushed silicate rock on land-to permanently capture atmospheric CO2. It positions itself as a nature-based, high-permanence carbon removal provider aimed at helping businesses meet net-zero goals while also benefiting soil health for farmers and landowners.
Sources: UNDO Carbon official site
UNDO Carbon applies enhanced rock weathering technology by spreading crushed basalt or similar silicate rock across agricultural land. This process accelerates natural chemical reactions that draw down and permanently store atmospheric CO2 in the form of stable minerals, while also improving soil quality for farmers and landowners who host the rock application.
Sources: UNDO Carbon official site
UNDO Carbon's services are used by businesses pursuing sustainability and net-zero targets that purchase carbon removal credits generated through enhanced rock weathering. Additionally, farmers and landowners use UNDO's services by hosting rock spreading on their land, benefiting from improved soil health as a result of the process.
Sources: UNDO Carbon official site
Ranked closest to UNDO Carbon: UK Power Networks (81/100), TeraWulf (81/100), Univar Solutions (81/100), UNTHA (81/100).
A step up - brands to learn from: Toshiba America (91/100), SUEZ (91/100).
Category leader: Electrek (96/100).