Standing Up for the United Nations
UNA-USA (unausa.org) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Non-profit brands, Government brands, Education brands, in the 85th percentile of 7509 Non-profit brands.
UNA-USA is a nonprofit organization founded in 1946 and based in New York, United States. It operates as a grassroots movement of American citizen diplomats, chapter leaders, and youth advocates who support the United Nations through education, advocacy, and leadership programs. The organization aims to connect everyday Americans with global policy issues and strengthen ties between the U.S. and the UN, positioning itself as a leading network for citizen engagement with international cooperation.
| Brand Name | UNA-USA |
|---|---|
| Domain | unausa.org |
| Industry | Non-profit, Government |
| Founded | 1946 |
| Headquarters | New York, United States |
| Main Competitors | UN Foundation (83/100), Better World Campaign (78/100), World Federation of United Nations Associations (79/100), Foreign Policy Association, Council on Foreign Relations (94/100), Best Delegate |
Moz Domain Authority 59/100 vs category average 51 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #554,234 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
UNA-USA has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "We are a movement of Americans standing up for the United Nations, so the Unted Nations can keep standing up for the world. Will you join us?" (Meta description: 27 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is UNA-USA?", Claude could identify the brand as of September 2026. UNA-USA (United Nations Association of the United States of America) is a membership organization, now part of the UN Foundation, that educates and mobilizes Americans to support the ideals and work of the United Nations. Best known for Running the Model UN program and grassroots advocacy chapters that promote UN issues across the US.
When asked "Best brands similar to UNA-USA?", Claude would recommend UNA-USA as of September 2026. It's the leading US-based grassroots organization connecting citizens with UN causes, so it's a natural mention for global affairs or Model UN related nonprofits.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
UNA-USA's main competitors in Non-profit: UN Foundation (83/100), Better World Campaign (78/100), World Federation of United Nations Associations (79/100), Council on Foreign Relations (94/100).
Sources: Brand Analyzer scan
UNA-USA is a nonprofit organization founded in 1946 and headquartered in New York, United States. It functions as a nationwide grassroots movement of American citizens who support the United Nations and its mission through advocacy, education, and community engagement.
Sources: UNA-USA official site
UNA-USA has moderate AI-search visibility, scoring 62/100 on Brand Analyzer's AI visibility composite (visibility 68, trust 49, recommendation 65). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: UNA-USA official site
UNA-USA was founded in 1946. UNA-USA operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
UNA-USA mobilizes American citizens, students, and community leaders to support the United Nations through education, advocacy, and leadership programs. It organizes chapters and youth initiatives across the country to connect everyday Americans with global policy issues and UN activities, encouraging civic participation in international affairs.
Sources: UNA-USA official site
UNA-USA scores 65/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: UNA-USA official site
UNA-USA can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: UNA-USA official site
UNA-USA offers educational programs, advocacy initiatives, and leadership opportunities focused on the United Nations and global policy issues. This includes chapter-based community engagement, youth advocacy programs, and initiatives designed to inform and mobilize Americans in support of UN causes.
Sources: UNA-USA official site
UNA-USA is known for being a grassroots network of citizen diplomats and chapter leaders who advocate for the United Nations within the United States. It is recognized for its youth advocacy programs and its long-standing role, since 1946, in connecting American communities to global policy and UN initiatives.
Sources: UNA-USA official site
UNA-USA's programs are used by American citizens, students, youth advocates, and community leaders who are interested in global affairs, international cooperation, and supporting the United Nations' mission. Its network includes local chapter leaders and volunteers engaged in advocacy and education efforts.
Sources: UNA-USA official site
UNA-USA scores 62/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
UNA-USA has a moderate AI-visibility profile at 62/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (68/100) and its weakest is trust (49/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #554,234 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify UNA-USA from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to UNA-USA: Union of Concerned Scientists (84/100), Trout Unlimited (84/100), UNFPA (United Nations Population Fund) (84/100), UNICEF DATA (84/100).
A step up - brands to learn from: Workaway (91/100), Water.org (91/100).
Category leader: PBS (97/100).
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