UNISON Brand Score: 86/100 — Strong Brand tier

The public service union

UNISON (unison.org.uk) earns a Brand Analyzer score of 86 out of 100, placing it in the Strong Brand tier among Non-profit brands. Among 598 Non-profit brands analyzed, UNISON ranks in the 97th percentile (category average 66, leader 95). The score combines seven dimensions — name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority — into a single objective benchmark. Dimension scores: Name Quality 100/100, Digital Presence 82/100, Visual Identity 98/100, Messaging Clarity 100/100, Trust Foundation 73/100, AI Discoverability 83/100, Brand Authority 81/100.

Score breakdown — 7 dimensions

• Name Quality — 100/100
• Digital Presence — 82/100
• Visual Identity — 98/100
• Messaging Clarity — 100/100
• Trust Foundation — 73/100
• AI Discoverability — 83/100
• Brand Authority — 81/100

AI visibility

UNISON scores 65/100 for AI visibility — how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Visibility — 73/100

• Wikipedia presence — 40/40
• Wikidata entity — 23/25
• Web popularity (Tranco) — 10/20
• Reddit visibility — 0/15

Trust — 48/100

• Domain Authority — 23/30
• Backlink trust (spam score) — 10/10
• Schema.org structured data — 11/25
• Knowledge graph anchors (sameAs) — 0/15
• llms.txt convention — 0/10
• Reddit sentiment (heuristic) — 4/10

Recommendation likelihood — 72/100

• robots.txt AI bot permissions — 30/30
• Sitemap.xml presence — 10/10
• Help center / Docs hub — 10/15
• FAQ presence — 0/15
• Category-relative authority — 15/20
• Category leader signals — 7/10

Recommendations

• Add an FAQ section — Create a Frequently Asked Questions section with FAQ schema markup. AI systems often source answers directly from FAQ content. (impact: medium, effort: moderate)

Peer brands: Cleveland Clinic (95/100), Consumer Reports (94/100), UNESCO (94/100), UNICEF (94/100), Amnesty International (93/100).