UNISON Brand Score: 86/100 — Strong Brand tier
The public service union
UNISON (unison.org.uk) earns a Brand Analyzer score of 86 out of 100, placing it in the Strong Brand tier among Non-profit brands. Among 598 Non-profit brands analyzed, UNISON ranks in the 97th percentile (category average 66, leader 95). The score combines seven dimensions — name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority — into a single objective benchmark. Dimension scores: Name Quality 100/100, Digital Presence 82/100, Visual Identity 98/100, Messaging Clarity 100/100, Trust Foundation 73/100, AI Discoverability 83/100, Brand Authority 81/100.
Score breakdown — 7 dimensions
- Name Quality — 100/100
- Digital Presence — 82/100
- Visual Identity — 98/100
- Messaging Clarity — 100/100
- Trust Foundation — 73/100
- AI Discoverability — 83/100
- Brand Authority — 81/100
AI visibility
UNISON scores 65/100 for AI visibility — how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Visibility — 73/100
- Wikipedia presence — 40/40
- Wikidata entity — 23/25
- Web popularity (Tranco) — 10/20
- Reddit visibility — 0/15
Trust — 48/100
- Domain Authority — 23/30
- Backlink trust (spam score) — 10/10
- Schema.org structured data — 11/25
- Knowledge graph anchors (sameAs) — 0/15
- llms.txt convention — 0/10
- Reddit sentiment (heuristic) — 4/10
Recommendation likelihood — 72/100
- robots.txt AI bot permissions — 30/30
- Sitemap.xml presence — 10/10
- Help center / Docs hub — 10/15
- FAQ presence — 0/15
- Category-relative authority — 15/20
- Category leader signals — 7/10
Recommendations
- Add an FAQ section — Create a Frequently Asked Questions section with FAQ schema markup. AI systems often source answers directly from FAQ content. (impact: medium, effort: moderate)
Peer brands: Cleveland Clinic (95/100), Consumer Reports (94/100), UNESCO (94/100), UNICEF (94/100), Amnesty International (93/100).