Drink Socially
Untappd (untappd.com) earns a Brand Analyzer score of 71 out of 100, placing it in the Brand-Ready tier among Food & Beverage brands, Media & Entertainment brands. Among 601 Food & Beverage brands analyzed, Untappd ranks in the 71st percentile (category average 67, leader 96). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 88/100, Digital Presence 76/100, Visual Identity 87/100, Messaging Clarity 90/100, Trust Foundation 52/100, AI Discoverability 68/100, Brand Authority 55/100.
Untappd is a social networking application founded in 2010 and owned by Next Glass, Inc. Available as a free app for iOS and Android, it enables users to discover, rate, and share beers, wines, spirits, and other beverages. The platform allows drink enthusiasts to explore nearby bars and breweries, find top-rated drinks, and connect with others who share similar tastes. It is positioned as the leading social network for beer, wine, and spirits enthusiasts.
| Brand Name | Untappd |
|---|---|
| Domain | untappd.com |
| Industry | Food & Beverage, Media & Entertainment |
| Founded | 2010 |
| Parent Company / Owner | Next Glass, Inc. |
| Main Competitors | Vivino, RateBeer, BeerAdvocate, Distiller, CellarTracker |
Moz Domain Authority 77/100 vs category average 30 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #12,184 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Discover and share your favorite drinks with Untappd - a free app for iOS and Android. Explore nearby popular bars, breweries, and top-rated beers, wines, spirits, and more." (Meta description: 28 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Instagram, LinkedIn, GitHub; no detected presence on Facebook, X (Twitter), YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Untappd scores 40/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Untappd has a limited AI-visibility profile at 40/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (63/100) and its weakest is visibility (31/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #12,184 (Tranco) and a Moz Domain Authority of 77/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Untappd's main competitors include Vivino, RateBeer, BeerAdvocate, Distiller, CellarTracker. These companies compete in the Food & Beverage space for similar customers, offering comparable products or services.
Sources: Untappd official site
Untappd offers a free mobile application available on iOS and Android platforms. The app provides social networking features for discovering and sharing drinks, including the ability to rate and review beers, wines, spirits, and other beverages. It also offers tools for exploring nearby bars and breweries and finding top-rated drink options. The platform serves both individual drink enthusiasts and, by extension, bars and breweries seeking to connect with consumers.
Sources: Untappd official site
Untappd is a free social networking mobile application available on iOS and Android, founded in 2010 and owned by Next Glass, Inc. It is positioned as the leading social network for beer, wine, and spirits enthusiasts. The platform enables users to discover, rate, and share their favorite drinks while connecting with other beverage enthusiasts. It also provides tools for exploring nearby bars and breweries and finding top-rated beverages.
Sources: Untappd official site
Untappd enables users to discover and share their favorite drinks through a free mobile app. Users can rate and review beers, wines, spirits, and other beverages, explore nearby popular bars and breweries, and find top-rated drink options. The platform functions as a social network where drink enthusiasts can share their experiences, follow others, and discover new beverages based on community ratings and recommendations.
Sources: Untappd official site
Popular alternatives to Untappd include Vivino, RateBeer, BeerAdvocate, Distiller, CellarTracker. Each is an established option in the Food & Beverage space; the best fit depends on your specific needs, budget, and required features.
Sources: Untappd official site
Untappd has limited AI-search visibility, scoring 40/100 on Brand Analyzer's AI visibility composite (visibility 31, trust 34, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Untappd official site
Untappd was founded in 2010. Untappd operates in the Food & Beverage category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Untappd and Vivino are competitors in Food & Beverage. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Untappd official site
Untappd is known for being the leading social network dedicated to beer, wine, and spirits enthusiasts. It is particularly recognized for its community-driven drink discovery and rating system, allowing users to check in beverages, explore nearby bars and breweries, and share their drinking experiences. The platform is especially prominent among beer lovers for cataloging and reviewing a wide range of beers and connecting them with local establishments.
Sources: Untappd official site
Untappd scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Untappd official site
Untappd is used by drink enthusiasts, beer lovers, and individuals who enjoy visiting bars and breweries. Its target audience includes people who want to discover, rate, and share beverages, as well as those looking to find top-rated beers, wines, and spirits or locate nearby drinking establishments. The platform appeals broadly to anyone with an interest in exploring and documenting their beverage experiences and connecting with a community of similarly minded enthusiasts.
Sources: Untappd official site
Untappd is popular because it combines social networking with drink discovery, allowing users to rate and share beers, wines, and spirits while connecting with a community of like-minded enthusiasts. Its ability to help users explore nearby popular bars and breweries and find top-rated beverages adds practical value. As a free app available on both iOS and Android, it is accessible to a broad audience of drink enthusiasts seeking to document and share their beverage experiences.
Sources: Untappd official site
Untappd can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Untappd official site
Untappd is owned by or part of Next Glass, Inc.. Untappd operates in the Food & Beverage category.
Sources: Wikidata
Ranked closest to Untappd: Unilever (71/100), TradeCafe (71/100), Yellow Dog Software (71/100).
A step up - brands to learn from: Mondelēz International (81/100), Grubhub (81/100).
Category leader: Target (96/100).