Du pouvoir d'achat ciblé pour tous
Upcoop (up.coop) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Finance brands, SaaS brands, Other brands, in the 75th percentile of 7171 Finance brands.
Upcoop (up.coop) is a French cooperative company headquartered in Gennevilliers, founded in 1964. It provides targeted purchasing-power solutions such as meal vouchers, gift vouchers (Cadhoc), Chèque Culture, Chèque Lire, Chèque de Services, and Chèque Domicile, usable at a wide network of partner merchants. Its offerings are aimed at businesses, local authorities, and works councils (CSE) seeking to provide flexible employee or citizen benefits.
| Brand Name | Upcoop |
|---|---|
| Domain | up.coop |
| Industry | Finance, SaaS |
| Founded | 1964 |
| Headquarters | Gennevilliers |
| Main Competitors | Edenred (84/100), Pluxee (Sodexo) (56/100), Swile (81/100), Bimpli |
Moz Domain Authority 52/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #235,046 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Upcoop has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Donnez du pouvoir d’achat ciblé avec nos solutions : déjeuner, cadhoc, Chèque Culture, Chèque Lire, Chèque de Services, Chèque Domicile à utiliser partout." (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FR-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on LinkedIn, Facebook, YouTube, X (Twitter), Instagram, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Upcoop?", Claude could not identify the brand as of September 2026. I don't genuinely recognize Upcoop (up.coop) as a specific finance company, possibly because it's a small, niche, or newly established organization with limited coverage in my training data.
When asked "Best brands similar to Upcoop?", Claude would not surface Upcoop as of September 2026. I can't recommend a company I don't have verified knowledge of, since I'd risk giving inaccurate information.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Upcoop's main competitors in Finance: Edenred (84/100), Pluxee (Sodexo) (56/100), Swile (81/100).
Sources: Brand Analyzer scan
Upcoop offers meal vouchers, Cadhoc gift vouchers, Chèque Culture, Chèque Lire, Chèque de Services, and Chèque Domicile-payment solutions that can be used at a wide network of partner businesses for various targeted purposes.
Sources: Upcoop official site
Upcoop has moderate AI-search visibility, scoring 57/100 on Brand Analyzer's AI visibility composite (visibility 68, trust 46, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Upcoop official site
Upcoop was founded in 1964. Upcoop operates in the Finance category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Upcoop is headquartered in Gennevilliers. Upcoop operates in the Finance category.
Sources: Wikidata
Upcoop develops and distributes vouchers and cards-covering meals, gifts, culture, reading, services, and home assistance-that companies, local authorities, and works councils (CSE) can offer to employees or beneficiaries as concrete, flexible benefits.
Sources: Upcoop official site
Upcoop scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Upcoop official site
Upcoop is a French cooperative company based in Gennevilliers, founded in 1964, that provides payment solutions designed to give employees and other beneficiaries targeted purchasing power, usable across a wide network of partner merchants.
Sources: Upcoop official site
Upcoop can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Upcoop official site
Upcoop's solutions are used by leaders of small and medium-sized businesses, HR directors, local authorities, sales directors, and works councils (CSE) who want to provide practical benefits and purchasing power to their employees or constituents.
Sources: Upcoop official site
Upcoop is known for its range of employee benefit vouchers, including meal vouchers, Cadhoc gift vouchers, Chèque Culture, Chèque Lire, Chèque de Services, and Chèque Domicile, accepted by a broad partner network.
Sources: Upcoop official site
Upcoop scores 57/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Upcoop has a limited AI-visibility profile at 57/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (68/100) and its weakest is trust (46/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #235,046 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check (September 2026), Claude could not identify Upcoop from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Upcoop: Univest (82/100), Unit21 (82/100), Rede (82/100), Varicent (82/100).
A step up - brands to learn from: YNAB (91/100), Yoti (91/100).
Category leader: Reuters (97/100).
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