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University of Portland (up.edu) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Education brands, in the 55th percentile of 9389 Education brands.
University of Portland is a private Catholic university located in Portland, Oregon, founded in 1901. It offers a liberal arts education combined with four professional schools, emphasizing purpose-driven, real-world learning. The university reports a 97% positive career outcome rate and Oregon's highest four-year graduation rate, serving undergraduate and graduate students seeking values-based, academically rigorous education.
| Brand Name | University of Portland |
|---|---|
| Domain | up.edu |
| Industry | Education |
| Founded | 1901 |
| Headquarters | Portland, Oregon, USA |
| Main Competitors | Gonzaga University (83/100), Seattle University (82/100), Santa Clara University (81/100), Loyola Marymount University (86/100), University of San Francisco (78/100), Willamette University (78/100) |
Moz Domain Authority 62/100 vs category average 50 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #118,671 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Discover University of Portland, a liberal arts college with four professional schools in Portland, Oregon, where real-world learning and purpose-driven education meet." (Meta description: 22 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache.
Social footprint: verified profiles on Instagram, YouTube, X (Twitter), LinkedIn, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is University of Portland?", Claude could identify the brand as of September 2026. University of Portland is a private Catholic university in Portland, Oregon, affiliated with the Congregation of Holy Cross, offering undergraduate and graduate programs through schools like the Pamplin School of Business, Shiley School of Engineering, and School of Nursing. Best known for Its nursing and engineering programs, and its scenic bluff campus overlooking the Willamette River.
When asked "Best brands similar to University of Portland?", Claude would recommend University of Portland as of September 2026. It's a well-regarded regional private university, especially known for nursing, so it fits naturally in discussions of similar mid-sized Catholic or private universities in the Pacific Northwest.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
University of Portland's main competitors in Education: Gonzaga University (83/100), Seattle University (82/100), Santa Clara University (81/100), Loyola Marymount University (86/100), University of San Francisco (78/100).
Sources: Brand Analyzer scan
University of Portland is a private Catholic university located in Portland, Oregon, founded in 1901. It combines a liberal arts curriculum with four professional schools, offering both undergraduate and graduate programs.
Sources: University of Portland official site
University of Portland has limited AI-search visibility, scoring 35/100 on Brand Analyzer's AI visibility composite (visibility 22, trust 37, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: University of Portland official site
University of Portland was founded in 1901. University of Portland operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
University of Portland offers undergraduate and graduate academic programs across a liberal arts core and four professional schools, providing real-world learning experiences, research opportunities, and career preparation services.
Sources: University of Portland official site
University of Portland provides purpose-driven, real-world education through a combination of liberal arts coursework and professional school training. It emphasizes hands-on research and real-world projects to prepare students for careers, resulting in strong graduation and career outcome rates.
Sources: University of Portland official site
University of Portland scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority.
Sources: University of Portland official site
University of Portland is known for its top-ranked Catholic liberal arts education, its four professional schools, and its strong outcomes: a 97% positive career outcome rate and Oregon's highest four-year graduation rate.
Sources: University of Portland official site
University of Portland can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: University of Portland official site
University of Portland serves prospective undergraduate and graduate students who are seeking a values-based, academically rigorous education with strong career outcomes and mentorship opportunities, particularly those interested in a Catholic liberal arts environment combined with professional training.
Sources: University of Portland official site
University of Portland is popular among students seeking a values-based, academically rigorous education that blends liberal arts with professional schools. Its appeal is reinforced by strong career outcomes-97% positive career outcome rate-and Oregon's highest four-year graduation rate, along with its Catholic identity and mentorship opportunities.
Sources: University of Portland official site
University of Portland scores 35/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
University of Portland has a weak AI-visibility profile at 35/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (55/100) and its weakest is visibility (22/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #118,671 (Tranco) and a Moz Domain Authority of 62/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify University of Portland from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to University of Portland: Unstop (78/100), UNED (78/100), University of the Philippines (78/100), Upswing Poker (78/100).
A step up - brands to learn from: Zymo Research (81/100), Zutobi (81/100).
Category leader: Canva (97/100).
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