Upgates Brand Score: 79/100 - Brand-Ready tier

Originální internetový obchod během chvilky

Upgates (upgates.cz) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, SaaS brands, Technology brands, in the 64th percentile of 28573 E-commerce brands.

AI Snapshot

Upgates (upgates.cz) is a Czech e-commerce platform founded in 2009 and headquartered in Štítina, operated by EVici webdesign. It provides businesses with an easily configurable online store solution that includes built-in features without the need to purchase additional modules, supports multiple language versions, and complies with Czech legislation. The platform targets entrepreneurs and companies in the Czech Republic seeking to launch or expand an online store, and reports more than 4,300 customers after over 15 years of experience in the sector.

Key facts about Upgates
Brand NameUpgates
Domainupgates.cz
IndustryE-commerce, SaaS
Founded2009
HeadquartersŠtítina
Parent Company / OwnerEVici webdesign
Main CompetitorsShoptet (87/100), FastCentrik (72/100), Shopsys (78/100), Shopify (79/100), PrestaShop (82/100), WooCommerce (97/100)

Evidence

Moz Domain Authority 40/100 vs category average 40 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

Ranked #897,127 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "Získejte snadno nastavitelný internetový obchod přizpůsobený vašemu podnikání. Navíc žádné dokupování modulů!" (Meta description: 12 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: 1 JSON-LD block(s), Organization schema, + Microdata, og:title, og:description, og:image, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Content is CS-only, limiting citation in English-language AI answers.

Detected tech stack: Apache.

Social footprint: verified profiles on Facebook, YouTube, Instagram, LinkedIn, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know Upgates?

Live results from asking a general-purpose AI assistant about the brand, checked October 2026.

When asked "What is Upgates?", Claude could identify the brand as of October 2026. Upgates is a Czech e-commerce platform that provides cloud-based online store software, allowing businesses mainly in the Czech Republic and Slovakia to build and manage their own e-shops with features like inventory management, marketing tools, and multi-channel sales integratio Best known for Being a popular Czech/Slovak cloud e-shop platform for small and medium-sized online retailers.

When asked "Best brands similar to Upgates?", Claude would recommend Upgates as of October 2026. It's a well-known e-commerce platform in the Czech and Slovak markets, so it would be relevant to mention alongside similar regional or SaaS-based store builders.

People Also Ask About Upgates

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are Upgates's main competitors?

Upgates's main competitors in E-commerce: Shoptet (87/100), FastCentrik (72/100), Shopsys (78/100), Shopify (79/100), PrestaShop (82/100).

Sources: Brand Analyzer scan

When was Upgates founded?

Upgates was founded in 2009. Upgates operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

Where is Upgates headquartered?

Upgates is headquartered in Štítina. Upgates operates in the E-commerce category.

Sources: Wikidata

Does ChatGPT recommend Upgates?

Upgates scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.

Sources: Upgates official site

What products or services does Upgates offer?

Upgates offers a SaaS-based e-commerce platform enabling businesses to build and manage an online store. Its offering includes pre-built functionality that eliminates the need to purchase separate modules, support for multiple language versions, and features designed to comply with Czech legal requirements.

Sources: Upgates official site

What is Upgates?

Upgates is a Czech e-commerce platform that allows businesses to create and operate an online store. It was founded in 2009, is headquartered in Štítina, and is owned by EVici webdesign.

Sources: Upgates official site

What does Upgates do?

Upgates provides an easily configurable online store platform that lets entrepreneurs set up and run an e-shop tailored to their business. It offers built-in functionality without requiring the purchase of additional modules, supports multiple language versions, and ensures compliance with Czech legislation.

Sources: Upgates official site

How can Upgates improve its AI discoverability?

Upgates can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Upgates official site

Who owns Upgates?

Upgates is owned by or part of EVici webdesign. Upgates operates in the E-commerce category.

Sources: Wikidata

Who uses Upgates?

Upgates is used by entrepreneurs and companies in the Czech Republic who want to establish or grow their own online store.

Sources: Upgates official site

What is Upgates known for?

Upgates is known for offering an e-commerce platform that does not require customers to buy extra modules for added functionality, as well as for its support of multiple language mutations and compliance with Czech legal requirements. It has reportedly served over 4,300 customers over more than 15 years.

Sources: Upgates official site

Recommendations

AI visibility

Upgates scores 41/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Upgates has a limited AI-visibility profile at 41/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (64/100) and its weakest is visibility (18/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #897,127 (Tranco) and a Moz Domain Authority of 40/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data. In a live check, Claude could already identify Upgates from memory (October 2026) - a sign these signals are paying off.

Visibility - 18/100

Trust - 64/100

Recommendation likelihood - 53/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to Upgates: Universal Edition (79/100), Union Station D.C. (79/100), Urban Outfitters (79/100), Urban Skin Rx (79/100).

A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).

Category leader: DHL (97/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

Add this brand score badge to your site