Das Echte, das Ehrliche und du
Urlaub am Bauernhof (urlaubambauernhof.at) scores 70 out of 100 on Brand Analyzer, placing it in the Developing tier among Travel & Hospitality brands, Food & Beverage brands, in the 23rd percentile of 11274 Travel & Hospitality brands.
Urlaub am Bauernhof is an Austrian association, headquartered in Salzburg and founded in 1991, that promotes farm holidays across Austria. It connects guests with authentic agricultural accommodations, offering nature-based, sustainable travel experiences. The platform serves as a marketing and booking resource for farms offering lodging, activities, and local food experiences, targeting families and nature-oriented travelers seeking rural, genuine vacation experiences away from urban life.
| Brand Name | Urlaub am Bauernhof |
|---|---|
| Domain | urlaubambauernhof.at |
| Industry | Travel & Hospitality, Food & Beverage |
| Founded | 1991 |
| Headquarters | Salzburg |
| Main Competitors | Bauernhofurlaub.de (71/100), Landsichten (68/100), Agriturismo.it (82/100), FeWo-direkt (54/100), Airbnb (89/100), Booking.com (90/100) |
Moz Domain Authority 45/100 vs category average 45 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #188,002 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Herbst am Bauernhof mit jeder Menge Freiheit, Natur pur, vielen tollen Aktivitäten, Entspannen und nachhaltigen Genussangeboten. Das bekommt ihr bei" (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 3 JSON-LD block(s), Organization schema, FAQ schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, canonical.
AI-crawler access: robots.txt mentions GPTBot, ClaudeBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Apache.
Social footprint: verified profiles on Instagram, YouTube; no detected presence on Facebook, X (Twitter), LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Urlaub am Bauernhof?", Claude could identify the brand as of October 2026. Urlaub am Bauernhof is an Austrian farm holiday organization that markets and books stays on working farms throughout Austria, connecting travelers with farm hosts offering accommodations like apartments, rooms, and farmhouses for family and rural tourism experiences. Best known for Being Austria's main platform and brand for farm stay tourism (Urlaub auf dem Bauernhof).
When asked "Best brands similar to Urlaub am Bauernhof?", Claude would recommend Urlaub am Bauernhof as of October 2026. It's a well-established, trusted go-to resource for anyone looking for authentic farm vacations in Austria, so I'd mention it for that specific niche.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Urlaub am Bauernhof's main competitors in Travel & Hospitality: Bauernhofurlaub.de (71/100), Landsichten (68/100), Agriturismo.it (82/100), FeWo-direkt (54/100), Airbnb (89/100).
Sources: Brand Analyzer scan
Urlaub am Bauernhof has limited AI-search visibility, scoring 43/100 on Brand Analyzer's AI visibility composite (visibility 20, trust 50, recommendation 75). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Urlaub am Bauernhof official site
Urlaub am Bauernhof was founded in 1991. Urlaub am Bauernhof operates in the Travel & Hospitality category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Urlaub am Bauernhof is headquartered in Salzburg. Urlaub am Bauernhof operates in the Travel & Hospitality category.
Sources: Wikidata
Urlaub am Bauernhof scores 75/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Travel & Hospitality options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Urlaub am Bauernhof official site
Urlaub am Bauernhof is an Austrian association founded in 1991 and headquartered in Salzburg, dedicated to promoting and organizing farm-based holidays throughout Austria. It serves as an umbrella organization connecting travelers with farms offering accommodation and rural experiences, positioning itself as a leading platform for authentic, nature-oriented vacations on working agricultural properties.
Sources: Urlaub am Bauernhof official site
Urlaub am Bauernhof promotes and facilitates farm holidays in Austria by connecting travelers with a network of farms offering various types of accommodation, from simple rooms to specialized farm stays. It provides information on farm-based vacation options, highlighting natural surroundings, outdoor activities, relaxation opportunities, and sustainable, authentic agricultural experiences for guests seeking an alternative to conventional travel.
Sources: Urlaub am Bauernhof official site
Urlaub am Bauernhof can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Urlaub am Bauernhof official site
Urlaub am Bauernhof offers access to farm-based accommodations across Austria, ranging from guest rooms to specialized farm stays tailored to different interests. Services include information on activities related to nature, relaxation, and rural life, as well as sustainable food and culinary offerings tied to the farms. The platform essentially curates and promotes a network of agricultural tourism providers rather than selling a single product.
Sources: Urlaub am Bauernhof official site
Urlaub am Bauernhof is known for being Austria's leading platform dedicated to farm holidays, offering access to a wide network of working farms that provide lodging alongside authentic rural experiences. It is recognized for emphasizing nature, sustainability, and genuine agricultural life, catering especially to families and nature lovers seeking hands-on, countryside vacation experiences distinct from standard tourism offerings.
Sources: Urlaub am Bauernhof official site
Urlaub am Bauernhof is used by families, nature lovers, and individuals seeking relaxation who are interested in authentic, sustainable countryside vacations. These users typically want to experience real farm life, engage in outdoor activities, and enjoy locally sourced food, making the platform appealing to those looking for an alternative to urban or conventional tourist destinations.
Sources: Urlaub am Bauernhof official site
Urlaub am Bauernhof scores 43/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Urlaub am Bauernhof has a limited AI-visibility profile at 43/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (75/100) and its weakest is visibility (20/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #188,002 (Tranco) and a Moz Domain Authority of 45/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Urlaub am Bauernhof from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Urlaub am Bauernhof: Unitours (70/100), UKCampsite.co.uk (70/100), Varbergs kommun (70/100), Vaughan Park Anglican Retreat & Conference Centre (70/100).
A step up - brands to learn from: Yellow Dog Software (71/100), WTS Travel (71/100).
Category leader: Cvent (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.