Adapt Quicker. Strike Farther. Fly Faster.
Ursa Major (ursamajor.com) scores 86 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Manufacturing brands, Technology brands, Government brands, in the 96th percentile of 24766 Manufacturing brands.
Ursa Major is an American company that designs and manufactures propulsion and defense systems, including hypersonics, solid rocket motors, and space systems. It serves government defense agencies, military branches, and aerospace organizations across land, air, sea, and space domains. The company positions itself as a provider of mission-driven capabilities intended to help the United States adapt quickly, strike at greater distances, and achieve faster flight performance in defense applications.
| Brand Name | Ursa Major |
|---|---|
| Domain | ursamajor.com |
| Industry | Manufacturing, Technology |
| Main Competitors | Aerojet Rocketdyne (85/100), Northrop Grumman (77/100), Raytheon (RTX) (80/100), Anduril Industries (88/100), Firefly Aerospace (79/100), Rocket Lab (86/100) |
Moz Domain Authority 39/100 vs category average 36 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,379,227 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Ursa Major has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Adapt quicker, strike farther, and fly faster with Ursa Major’s American-built propulsion and defense systems. Trusted across domains." (Meta description: 18 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on LinkedIn, Instagram, YouTube, X (Twitter), Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Ursa Major?", Claude could identify the brand as of October 2026. Ursa Major is an aerospace manufacturing company based in Colorado that designs and builds rocket engines, such as the Hadley engine, for launch vehicles and hypersonic systems. Best known for Manufacturing rocket engines like the Hadley engine for commercial and defense launch vehicles.
When asked "Best brands similar to Ursa Major?", Claude would recommend Ursa Major as of October 2026. It's a notable player in the rocket propulsion manufacturing space, so it would come up when discussing companies building engines for the growing commercial space industry.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Ursa Major's main competitors in Manufacturing: Aerojet Rocketdyne (85/100), Northrop Grumman (77/100), Raytheon (RTX) (80/100), Anduril Industries (88/100), Firefly Aerospace (79/100).
Sources: Brand Analyzer scan
Ursa Major has moderate AI-search visibility, scoring 54/100 on Brand Analyzer's AI visibility composite (visibility 57, trust 49, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Ursa Major official site
Ursa Major offers propulsion and defense systems, including hypersonic technologies, solid rocket motors, and space systems, designed for use across land, air, sea, and space domains.
Sources: Ursa Major official site
Ursa Major scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Manufacturing options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Ursa Major official site
Ursa Major is an American manufacturer of propulsion and defense systems, operating in the manufacturing, technology, and government sectors. It develops technologies such as hypersonics, solid rocket motors, and space systems for use across land, air, sea, and space domains.
Sources: Ursa Major official site
Ursa Major designs and builds American-made propulsion and defense systems, including hypersonic technologies, solid rocket motors, and space systems. Its stated mission is to deliver capabilities that help the nation adapt quickly, strike farther, and fly faster, serving defense and aerospace customers.
Sources: Ursa Major official site
Ursa Major can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Ursa Major official site
Ursa Major's systems are used by government defense agencies, military branches, and aerospace organizations that require advanced propulsion and defense technologies for operations across land, air, sea, and space domains.
Sources: Ursa Major official site
Ursa Major is known for developing American-built propulsion and defense technologies, particularly in the areas of hypersonics, solid rocket motors, and space systems, positioned as capabilities that operate across multiple military and aerospace domains.
Sources: Ursa Major official site
Ursa Major scores 54/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Ursa Major has a limited AI-visibility profile at 54/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (57/100) and its weakest is trust (49/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #1,379,227 (Tranco). The main gaps holding it back: a low Moz Domain Authority of 39/100. In a live check, Claude could already identify Ursa Major from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Ursa Major: Uptake (86/100), UPLIFT Desk (86/100), US Foods (86/100), USM (86/100).
A step up - brands to learn from: Zuken (91/100), Zoetis (91/100).
Category leader: DHL (97/100).
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