Clean skincare for skin and spirit
Ursa Major (ursamajorvt.com) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among E-commerce brands, Fashion & Apparel brands, Other brands, in the 79th percentile of 25917 E-commerce brands.
Ursa Major is a skincare brand based in Vermont that produces clean, forest-infused face and body care products. The company emphasizes natural, vegan, and cruelty-free formulations, and holds B Corp certification along with a Plastic Negative designation. Its products are marketed to environmentally conscious consumers who want effective skincare that aligns with sustainable and ethical values. Ursa Major positions itself at the intersection of performance and environmental responsibility, offering free shipping on orders over $40.
| Brand Name | Ursa Major |
|---|---|
| Domain | ursamajorvt.com |
| Industry | E-commerce, Fashion & Apparel |
| Headquarters | Vermont, USA |
| Main Competitors | Youth To The People (74/100), Herbivore Botanicals (72/100), Tata Harper (77/100), True Botanicals (70/100), Dr. Bronner's (87/100), Native (82/100), Each & Every (81/100) |
Moz Domain Authority 50/100 vs category average 41 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #652,782 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Clean, forest-infused face and body care essentials, made for skin and spirit. Vegan, cruelty-free, Plastic Negative, B Corp certified. Free shipping on $40+ orders." (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Shopify, HubSpot, Vue.
Social footprint: verified profiles on Instagram, X (Twitter), YouTube, GitHub; no detected presence on Facebook, LinkedIn - consistent profiles reinforce the brand's identity across the web.
25 Reddit mentions (e.g. r/space) - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Ursa Major?", Claude could identify the brand as of October 2026. Ursa Major is a natural skincare and grooming brand based in Vermont, known for plant-based deodorants, face washes, and other personal care products free from synthetic chemicals. Best known for natural deodorant and plant-based men's skincare products.
When asked "Best brands similar to Ursa Major?", Claude would recommend Ursa Major as of October 2026. It's a well-regarded clean beauty/grooming brand often mentioned alongside other natural personal care companies.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Ursa Major's main competitors in E-commerce: Youth To The People (74/100), Herbivore Botanicals (72/100), Tata Harper (77/100), True Botanicals (70/100), Dr. Bronner's (87/100).
Sources: Brand Analyzer scan
Ursa Major has limited AI-search visibility, scoring 46/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 54, recommendation 68). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Ursa Major official site
Ursa Major scores 68/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Ursa Major official site
Ursa Major is a Vermont-based skincare brand that makes clean, forest-infused face and body care products. It is vegan, cruelty-free, Plastic Negative, and B Corp certified, positioning itself as an eco-conscious alternative in the natural skincare market.
Sources: Ursa Major official site
Ursa Major formulates and sells skincare products-such as face and body care essentials-using natural, forest-inspired ingredients. The brand focuses on clean formulations that avoid harmful chemicals while maintaining environmental responsibility through sustainable sourcing and packaging practices.
Sources: Ursa Major official site
Ursa Major can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Ursa Major official site
Ursa Major offers face and body care essentials made with clean, forest-inspired, vegan ingredients. The brand's product line emphasizes natural skincare formulations designed to be effective while supporting environmental sustainability through Plastic Negative packaging practices.
Sources: Ursa Major official site
Ursa Major is known for its forest-inspired, nature-derived skincare formulations and its strong environmental commitments, including being vegan, cruelty-free, Plastic Negative, and B Corp certified. It combines clean beauty principles with sustainability-focused business practices.
Sources: Ursa Major official site
Ursa Major scores 46/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Ursa Major has a limited AI-visibility profile at 46/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (68/100) and its weakest is visibility (28/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #652,782 (Tranco) and a Moz Domain Authority of 50/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and thin schema.org structured data. In a live check, Claude could already identify Ursa Major from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Ursa Major: UpPromote (82/100), Updater (82/100), US Cargo Control (82/100), Útil (82/100).
A step up - brands to learn from: Zoom (91/100), Zappos (91/100).
Category leader: DHL (97/100).
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