Leading and empowering America
USA Rugby (usa.rugby) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Sports & Fitness brands, Non-profit brands, in the 47th percentile of 6828 Sports & Fitness brands.
USA Rugby, founded in 1975 and headquartered in Glendale, is the national governing body for rugby union in the United States. It oversees development of the sport nationwide, providing resources for clubs, coaches, and players across all levels of competition. As a non-profit organization, its mission is to lead and empower America to embrace the rugby experience, with a focus on growth, safety, and participation from grassroots to elite levels of play.
| Brand Name | USA Rugby |
|---|---|
| Domain | usa.rugby |
| Industry | Sports & Fitness, Non-profit |
| Founded | 1975 |
| Headquarters | Glendale |
| Main Competitors | USA Hockey (75/100), US Soccer Federation (85/100), USA Football (78/100), USA Lacrosse (79/100), Rugby Canada (80/100), England Rugby (RFU) (83/100) |
Moz Domain Authority 58/100 vs category average 44 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #555,768 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
USA Rugby appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "To lead and empower America to embrace the rugby experience." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Product/Article schema, og:title, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js, Vercel.
Social footprint: verified profiles on YouTube, Instagram, LinkedIn, GitHub; no detected presence on Facebook, X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is USA Rugby?", Claude could identify the brand as of October 2026. USA Rugby is the national governing body for the sport of rugby union in the United States, overseeing the men's and women's national teams (the Eagles), development programs, and amateur club competitions across the country. Best known for Governing and developing the sport of rugby in the US, including the national Eagles teams.
When asked "Best brands similar to USA Rugby?", Claude would recommend USA Rugby as of October 2026. If someone asked about rugby organizations in the US, USA Rugby is the primary and most authoritative body to mention.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
USA Rugby's main competitors in Sports & Fitness: USA Hockey (75/100), US Soccer Federation (85/100), USA Football (78/100), USA Lacrosse (79/100), Rugby Canada (80/100).
Sources: Brand Analyzer scan
USA Rugby is the national governing body for rugby union in the United States. Founded in 1975 and headquartered in Glendale, it is organized as a non-profit entity responsible for overseeing the development, regulation, and growth of rugby across the country.
Sources: USA Rugby official site
USA Rugby has limited AI-search visibility, scoring 38/100 on Brand Analyzer's AI visibility composite (visibility 40, trust 36, recommendation 37). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: USA Rugby official site
USA Rugby was founded in 1975. USA Rugby operates in the Sports & Fitness category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
USA Rugby is headquartered in Glendale. USA Rugby operates in the Sports & Fitness category.
Sources: Wikidata
USA Rugby offers access to rugby clubs, coaching development programs, and resources intended to support growth of the sport at every level, from grassroots participation to elite competition.
Sources: USA Rugby official site
USA Rugby leads and supports the growth of rugby in the United States by providing access to clubs, coaching development programs, and other resources designed to grow the sport at all levels, from grassroots participation to elite competition. As the sport's governing body, it works to foster talent, ensure safety, and expand participation nationwide.
Sources: USA Rugby official site
USA Rugby scores 37/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Sports & Fitness options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: USA Rugby official site
USA Rugby positions itself as the trusted, central authority for growing and safeguarding the rugby community in the United States, with responsibilities that include fostering talent, ensuring safety, and encouraging participation nationwide. As the officially recognized national governing body for the sport, it holds an authoritative and foundational role in American rugby.
Sources: USA Rugby official site
USA Rugby can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: USA Rugby official site
USA Rugby serves rugby players, coaches, clubs, parents, and fans across the United States who participate in or support the sport of rugby at various levels of competition.
Sources: USA Rugby official site
USA Rugby is known for being the central governing authority overseeing rugby union in the United States, responsible for organizing the sport's development pathways, coaching programs, and safety standards across the national rugby community.
Sources: USA Rugby official site
USA Rugby scores 38/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
USA Rugby has a weak AI-visibility profile at 38/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (40/100) and its weakest is trust (36/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #555,768 (Tranco) and a Moz Domain Authority of 58/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify USA Rugby from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to USA Rugby: UFC Fight Pass (76/100), Turf Factory Direct (76/100), USSSA (76/100), Utilita Arena Sheffield (76/100).
A step up - brands to learn from: Zhou Nutrition (81/100), Zebco (81/100).
Category leader: Complex (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.