Chytří šetří s námi!
Ušetřeno.cz (usetreno.cz) scores 70 out of 100 on Brand Analyzer, placing it in the Developing tier among Finance brands, Energy & Utilities brands, Telecommunications brands, in the 25th percentile of 16932 Finance brands.
Ušetřeno.cz is a Czech comparison website founded in 2010 and headquartered in Prague, owned by Československá obchodní banka. It allows households and individuals to compare offers from energy suppliers, banks, insurance companies, and mobile operators in one place. The service aims to help users find the most advantageous deals and reduce their expenses without obligation, claiming the process takes about two minutes and can save families substantial amounts annually.
| Brand Name | Ušetřeno.cz |
|---|---|
| Domain | usetreno.cz |
| Industry | Finance, Energy & Utilities |
| Founded | 2010 |
| Headquarters | Prague |
| Parent Company / Owner | Československá obchodní banka |
| Main Competitors | Srovnejto.cz (79/100), Finparáda.cz (71/100), Kalkulátor.cz, Nejlevnější energie.cz, Bankovní poplatky.com (54/100), Mesec.cz (77/100), Heureka.cz (84/100) |
Moz Domain Authority 44/100 vs category average 39 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #405,410 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Srovnejte si na jednom místě nabídky dodavatelů energií, bank, pojišťoven i mobilních operátorů. Zabere to 2 minuty. Ušetřete s Ušetřeno.cz tisíce korun ročně." (Meta description: 23 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is CS-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, Vue.
Social footprint: verified profiles on X (Twitter), GitHub; no detected presence on Facebook, Instagram, LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Ušetřeno.cz?", Claude could not identify the brand as of October 2026. I don't genuinely recognize Ušetřeno.cz as a specific company, likely because it's a smaller Czech financial comparison or savings site that isn't well represented in my training data.
When asked "Best brands similar to Ušetřeno.cz?", Claude would not surface Ušetřeno.cz as of October 2026. I can't vouch for or describe specifics of a company I don't have reliable information about.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Ušetřeno.cz's main competitors in Finance: Srovnejto.cz (79/100), Finparáda.cz (71/100), Bankovní poplatky.com (54/100), Mesec.cz (77/100), Heureka.cz (84/100).
Sources: Brand Analyzer scan
Ušetřeno.cz has limited AI-search visibility, scoring 40/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 43, recommendation 59). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Ušetřeno.cz official site
Ušetřeno.cz was founded in 2010. Ušetřeno.cz operates in the Finance category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Ušetřeno.cz is headquartered in Prague. Ušetřeno.cz operates in the Finance category.
Sources: Wikidata
Ušetřeno.cz offers comparison services for energy suppliers, banking products, insurance policies, and mobile operator plans, enabling users to review and select offers suited to their needs from a single platform.
Sources: Ušetřeno.cz official site
Ušetřeno.cz scores 59/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Ušetřeno.cz official site
Ušetřeno.cz is a Czech comparison platform, founded in 2010 and based in Prague, owned by Československá obchodní banka (ČSOB). It helps consumers compare offers from energy suppliers, banks, insurers, and mobile operators in a single online tool.
Sources: Ušetřeno.cz official site
Ušetřeno.cz aggregates and compares offers for energy, banking, insurance, and mobile services, allowing users to quickly see which providers offer the best terms for their situation. The comparison process is designed to take about two minutes and requires no commitment to switch providers.
Sources: Ušetřeno.cz official site
Ušetřeno.cz can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Ušetřeno.cz official site
Ušetřeno.cz is owned by or part of Československá obchodní banka. Ušetřeno.cz operates in the Finance category.
Sources: Wikidata
Ušetřeno.cz is used by Czech households and individuals who want to lower their recurring expenses on energy, banking, insurance, and mobile phone services by comparing available market offers.
Sources: Ušetřeno.cz official site
Ušetřeno.cz is known for being a one-stop comparison service in the Czech Republic that lets households evaluate energy, banking, insurance, and mobile operator offers together, claiming access to exclusive deals not available elsewhere and potential monthly savings of up to 6000 Kč for families.
Sources: Ušetřeno.cz official site
Ušetřeno.cz scores 40/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Ušetřeno.cz has a limited AI-visibility profile at 40/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (59/100) and its weakest is visibility (28/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #405,410 (Tranco) and a Moz Domain Authority of 44/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check (October 2026), Claude could not identify Ušetřeno.cz from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Ušetřeno.cz: UNO (70/100), UniCredit Leasing (70/100), Validus (70/100), Vastgoedmarkt (70/100).
A step up - brands to learn from: ZT Corporate (71/100), ZEW - Leibniz-Zentrum für Europäische Wirtschaftsforschung (71/100).
Category leader: Stripe (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.