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University of South Florida (usf.edu) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Education brands, in the 74th percentile of 11973 Education brands.
The University of South Florida (USF) is a public research university founded in 1956, headquartered in Tampa, Florida, with an additional campus in St. Petersburg. Part of the State University System of Florida, USF is described as a high-impact, global research university dedicated to student success through rigorous academics, extensive research opportunities, and community engagement. It serves prospective and current students, researchers, and academics seeking a comprehensive university experience.
| Brand Name | University of South Florida |
|---|---|
| Domain | usf.edu |
| Industry | Education |
| Founded | 1956 |
| Headquarters | Tampa, Florida |
| Parent Company / Owner | State University System of Florida |
| Main Competitors | University of Florida (81/100), Florida State University (85/100), University of Central Florida (77/100), Florida International University, University of Miami (77/100), Florida Atlantic University (84/100) |
Moz Domain Authority 89/100 vs category average 49 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #4,292 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
University of South Florida appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "The University of South Florida (USF) is a high-impact, global research university dedicated to student success serving Tampa and St. Petersburg." (Meta description: 21 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: ASP.NET.
Social footprint: verified profiles on Instagram, Facebook, X (Twitter), YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is University of South Florida?", Claude could identify the brand as of September 2026. The University of South Florida is a large public research university based in Tampa, Florida, with additional campuses in St. Petersburg and Sarasota-Manatee, offering a wide range of undergraduate, graduate, and professional programs. Best known for Being a major public research university (AAU member) with strong programs in engineering, business, medicine, and public health.
When asked "Best brands similar to University of South Florida?", Claude would recommend University of South Florida as of September 2026. It's a well regarded, large public research university with strong academic and research credentials, making it a natural mention alongside other major state universities.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
University of South Florida's main competitors in Education: University of Florida (81/100), Florida State University (85/100), University of Central Florida (77/100), University of Miami (77/100), Florida Atlantic University (84/100).
Sources: Brand Analyzer scan
The University of South Florida (USF) is a public research university located in Tampa, Florida, with an additional campus in St. Petersburg. Founded in 1956, it is part of the State University System of Florida. USF is described as a high-impact, global research university dedicated to student success through teaching, research, and community engagement.
University of South Florida has moderate AI-search visibility, scoring 50/100 on Brand Analyzer's AI visibility composite (visibility 50, trust 44, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
University of South Florida was founded in 1956. University of South Florida operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
University of South Florida scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
University of South Florida can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
University of South Florida is owned by or part of State University System of Florida. University of South Florida operates in the Education category.
Sources: Wikidata
USF serves prospective and current college students, researchers, and academics seeking a comprehensive research university experience across its Tampa and St. Petersburg campuses.
USF is known for being a high-impact, global research university committed to student success. It is recognized as a leading public research institution that combines rigorous academic programs with extensive research opportunities across its Tampa and St. Petersburg campuses.
University of South Florida scores 50/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
University of South Florida has a limited AI-visibility profile at 50/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (58/100) and its weakest is trust (44/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #4,292 (Tranco) and a Moz Domain Authority of 89/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify University of South Florida from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to University of South Florida: USA Pulses (81/100), United Religions Initiative (URI) (81/100), USN - Universitetet i Sørøst-Norge (81/100), Utah Games (81/100).
A step up - brands to learn from: Washington State University (91/100), Workaway (91/100).
Category leader: Canva (97/100).
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