Figure skating is for everyone
U.S. Figure Skating (usfigureskating.org) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Sports & Fitness brands, Non-profit brands, Media & Entertainment brands, in the 88th percentile of 7082 Sports & Fitness brands.
U.S. Figure Skating is the national governing body for figure skating in the United States, founded in 1921 and headquartered in Colorado Springs. It oversees the sport from grassroots participation to international competition, supporting athletes, coaches, and clubs while promoting Team USA's representation at ISU and Olympic events. Its official fan website provides results, schedules, videos, and athlete biographies, serving as the authoritative resource for skaters, families, coaches, and fans following the sport in America.
| Brand Name | U.S. Figure Skating |
|---|---|
| Domain | usfigureskating.org |
| Industry | Sports & Fitness, Non-profit |
| Founded | 1921 |
| Headquarters | Colorado Springs |
| Main Competitors | USA Hockey (75/100), USA Gymnastics (82/100), US Speedskating, International Skating Union (80/100), FloSkating (86/100), NBC Sports (87/100) |
Moz Domain Authority 70/100 vs category average 44 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #165,117 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
U.S. Figure Skating has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "The official fan website for U.S. Figure Skating, featuring figure skating results, schedules, videos, athlete bios and more." (Meta description: 18 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), og:title, og:description, og:image, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on YouTube, X (Twitter), Instagram; no detected presence on LinkedIn, Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is U.S. Figure Skating?", Claude could identify the brand as of October 2026. U.S. Figure Skating is the national governing body for the sport of figure skating in the United States, overseeing competitions, athlete development, and rules for disciplines like singles, pairs, ice dance, and synchronized skating. It organizes events such as the U.S. Figure S Best known for Governing and organizing figure skating competitions in the U.S., including the national championships and Olympic team selection.
When asked "Best brands similar to U.S. Figure Skating?", Claude would recommend U.S. Figure Skating as of October 2026. It's the definitive authority on figure skating in the U.S., so it would naturally come up in any discussion of skating organizations or governing bodies.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
U.S. Figure Skating's main competitors in Sports & Fitness: USA Hockey (75/100), USA Gymnastics (82/100), International Skating Union (80/100), FloSkating (86/100), NBC Sports (87/100).
Sources: Brand Analyzer scan
U.S. Figure Skating offers governance and organizational services for the sport, including sanctioning and running competitions, establishing rules, and developing pathways for skaters from grassroots to elite levels. Its official fan website provides results, schedules, videos, and athlete biographies, giving fans and participants access to comprehensive information about the sport and Team USA.
Sources: U.S. Figure Skating official site
U.S. Figure Skating is the national governing body for the sport of figure skating in the United States, founded in 1921 and headquartered in Colorado Springs. It is a non-profit organization recognized as the official authority overseeing figure skating competitions, athlete development, and representation of Team USA in international events such as those sanctioned by the ISU and the Olympics.
Sources: U.S. Figure Skating official site
U.S. Figure Skating has moderate AI-search visibility, scoring 59/100 on Brand Analyzer's AI visibility composite (visibility 60, trust 51, recommendation 66). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: U.S. Figure Skating official site
Yes, U.S. Figure Skating is a credible and trustworthy source of information on the sport, as it is the officially recognized national governing body for figure skating in the United States, established in 1921. Its long history and official status as the authority overseeing competitions, rules, and athlete pathways support its credibility for athletes, coaches, and fans.
Sources: U.S. Figure Skating official site
U.S. Figure Skating was founded in 1921. U.S. Figure Skating operates in the Sports & Fitness category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
U.S. Figure Skating is headquartered in Colorado Springs. U.S. Figure Skating operates in the Sports & Fitness category.
Sources: Wikidata
U.S. Figure Skating governs and promotes figure skating throughout the United States. It organizes competitions, establishes rules and standards, develops pathways for athletes from grassroots clubs to elite international competition, and supports coaches and skating programs nationwide. It also operates an official fan website offering results, schedules, videos, and athlete biographies to keep fans informed about the sport and Team USA's performance.
Sources: U.S. Figure Skating official site
U.S. Figure Skating scores 66/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Sports & Fitness options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: U.S. Figure Skating official site
U.S. Figure Skating is known for being the official national governing body of figure skating in America, responsible for selecting and supporting Team USA athletes who compete in international and Olympic figure skating events. It is also recognized for organizing national championships and providing a structured pathway for skaters from beginner to elite levels.
Sources: U.S. Figure Skating official site
U.S. Figure Skating can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: U.S. Figure Skating official site
U.S. Figure Skating serves figure skating athletes of all levels, from beginners to elite competitors, along with their families, coaches, and clubs. It also serves fans and enthusiasts who follow Team USA and figure skating competitions through its official website and resources.
Sources: U.S. Figure Skating official site
U.S. Figure Skating is popular because it serves as the central, official source connecting fans, athletes, and families to the sport of figure skating in America. It provides comprehensive coverage of competitions, schedules, and athlete information, and oversees the pathway to representing Team USA at major international and Olympic events, which draws significant public interest.
Sources: U.S. Figure Skating official site
U.S. Figure Skating scores 59/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
U.S. Figure Skating has a limited AI-visibility profile at 59/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (66/100) and its weakest is trust (51/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #165,117 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify U.S. Figure Skating from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to U.S. Figure Skating: USA Triathlon (84/100), Urban Air Adventure Park (84/100), Vanguard (84/100), Varusteleka (84/100).
A step up - brands to learn from: Yonex (91/100), Yakima (91/100).
Category leader: Complex (97/100).
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