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Universidad de San Martín de Porres (usmp.edu.pe) scores 51 out of 100 on Brand Analyzer, placing it in the Early Stage tier among Education brands, in the 2nd percentile of 31902 Education brands.
Universidad de San Martín de Porres (USMP) is a Peruvian university offering academic programs recognized both nationally and internationally. Its mission centers on forming professionals with a strong commitment to social and environmental responsibility. USMP positions itself as a leading institution in Peru, providing quality higher education aimed at comprehensive professional development. It targets Peruvian students seeking quality higher education and international recognition for their studies.
| Brand Name | Universidad de San Martín de Porres |
|---|---|
| Domain | usmp.edu.pe |
| Industry | Education |
| Main Competitors | Pontificia Universidad Católica del Perú (55/100), Universidad de Lima (70/100), Universidad Peruana de Ciencias Aplicadas (68/100), Universidad Nacional Mayor de San Marcos (39/100), Universidad del Pacífico (57/100) |
Moz Domain Authority 61/100 vs category average 46 / leader 98 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #179,243 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Universidad de San Martín de Porres appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "+ Responsabilidad Social y Ambiental" (Meta description: 5 words. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Facebook, Instagram; no detected presence on X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Universidad de San Martín de Porres?", Claude could identify the brand as of November 2026. Universidad de San Martín de Porres (USMP) is a large private university based in Lima, Peru, offering undergraduate and graduate programs across fields like law, medicine, business, and communications. Best known for Being one of Peru's largest and most prominent private universities, particularly recognized for its law and medicine schools.
When asked "Best brands similar to Universidad de San Martín de Porres?", Claude would recommend Universidad de San Martín de Porres as of November 2026. It's a major, well-established Peruvian university that would naturally come up alongside other top private universities in Peru like PUCP or Universidad de Lima.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Universidad de San Martín de Porres's main competitors in Education: Pontificia Universidad Católica del Perú (55/100), Universidad de Lima (70/100), Universidad Peruana de Ciencias Aplicadas (68/100), Universidad Nacional Mayor de San Marcos (39/100), Universidad del Pacífico (57/100).
Sources: Brand Analyzer scan
Universidad de San Martín de Porres has limited AI-search visibility, scoring 40/100 on Brand Analyzer's AI visibility composite (visibility 41, trust 37, recommendation 40). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Universidad de San Martín de Porres scores 40/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Universidad de San Martín de Porres can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Universidad de San Martín de Porres scores 40/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Universidad de San Martín de Porres has a limited AI-visibility profile at 40/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (41/100) and its weakest is trust (37/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #179,243 (Tranco) and a Moz Domain Authority of 61/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Universidad de San Martín de Porres from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Universidad de San Martín de Porres: USD260 (51/100), University of Jos (51/100), Vesta Modular (51/100), Waingels College (51/100).
A step up - brands to learn from: ZDK Gesellschaft Demokratische Kultur gGmbH (56/100), Yuansouti (56/100).
Category leader: Canva (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.