The Home of Harness Racing
US Trotting (ustrotting.com) scores 71 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Sports & Fitness brands, Media & Entertainment brands, in the 26th percentile of 2853 Sports & Fitness brands.
US Trotting, also known as the US Trotting Association (USTA), is the official governing body for harness racing in the United States. It provides race programs, breed registry services for standardbred horses, industry news, and statistics. The organization serves horsemen, owners, trainers, drivers, breeders, and fans, functioning as a central hub for information and services related to the sport of harness racing.
| Brand Name | US Trotting |
|---|---|
| Domain | ustrotting.com |
| Industry | Sports & Fitness, Media & Entertainment |
| Main Competitors | The Jockey Club (66/100), Standardbred Canada, Equibase (78/100), American Quarter Horse Association (62/100), United States Equestrian Federation |
Moz Domain Authority 50/100 vs category average 45 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #133,917 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To promote, govern, and provide comprehensive services and information for the sport of harness racing in the United States." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: ASP.NET.
Social footprint: verified profiles on YouTube, Instagram, X (Twitter); no detected presence on Facebook, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is US Trotting?", Claude could identify the brand as of September 2026. US Trotting (the United States Trotting Association) is the governing body for harness racing in the United States, overseeing registration of Standardbred horses, licensing of drivers and trainers, and rule enforcement for the sport. Best known for Being the official breed registry and governing organization for harness racing and Standardbred horses in the US.
When asked "Best brands similar to US Trotting?", Claude would recommend US Trotting as of September 2026. It's the definitive authority in harness racing, so it would naturally come up in any discussion of organizations central to that sport.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
US Trotting's main competitors in Sports & Fitness: The Jockey Club (66/100), Equibase (78/100), American Quarter Horse Association (62/100).
Sources: Brand Analyzer scan
US Trotting has low AI-search visibility, scoring 20/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 29, recommendation 35). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: US Trotting official site
US Trotting offers race programs, standardbred breed registry services, industry news, statistics, and online services designed to support horsemen, owners, trainers, drivers, and breeders in the harness racing industry.
Sources: US Trotting official site
US Trotting scores 35/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Sports & Fitness options. Recommendation depends on crawlability, structured data, and category authority.
Sources: US Trotting official site
US Trotting (the US Trotting Association, or USTA) is the official governing and information organization for harness racing in the United States. It oversees standardbred breed registry services, race programs, and industry statistics, serving as the authoritative body for the sport.
Sources: US Trotting official site
US Trotting promotes and governs harness racing in the United States. It manages breed registry services for standardbred horses, publishes race programs, news, and statistics, and provides online services to horsemen, owners, trainers, drivers, and breeders involved in the sport.
Sources: US Trotting official site
US Trotting can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: US Trotting official site
US Trotting is used by harness racing enthusiasts, horse owners, trainers, drivers, breeders, and other industry professionals involved in standardbred racing who need registry services, race data, news, and statistics.
Sources: US Trotting official site
US Trotting is known for being the official governing body of harness racing in the United States, responsible for standardbred breed registration and for providing comprehensive race data, news, and statistics to the industry and its fans.
Sources: US Trotting official site
US Trotting scores 20/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
US Trotting has a weak AI-visibility profile at 20/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (35/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #133,917 (Tranco), a Moz Domain Authority of 50/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify US Trotting from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to US Trotting: TwinEagles (71/100), Trailtopia (71/100), Vanguard Sports (71/100), Walesby Forest (71/100).
A step up - brands to learn from: Bash (81/100), Yogamatters (81/100).
Category leader: Complex (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.