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Utanspelpaus.se (utanspelpaus.se) earns a Brand Analyzer score of 55 out of 100, placing it in the Early Stage tier among Media & Entertainment brands, Other brands. Among 4936 Media & Entertainment brands analyzed, Utanspelpaus.se ranks in the 5th percentile (category average 76, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 75/100, Digital Presence 82/100, Visual Identity 45/100, Messaging Clarity 100/100, Trust Foundation 42/100, AI Discoverability 51/100, Brand Authority 9/100.
Utanspelpaus.se is a Swedish-language website that provides reviews and comparisons of online casinos and sports betting sites operating without a Swedish gambling license, i.e. outside the Spelpaus self-exclusion system. It targets Swedish online gamblers looking for bonus offers and alternatives to licensed operators. The site presents itself as an independent guide using a stated evaluation methodology, and includes affiliate-related content as part of its business model.
| Brand Name | Utanspelpaus.se |
|---|---|
| Domain | utanspelpaus.se |
| Industry | Media & Entertainment, Other |
| Main Competitors | Casinoutansvensklicens.com (54/100), Utlandscasino.com, Nätcasino.com, Casinofeber.se (72/100), Askgamblers (88/100), Casino.org (93/100) |
Moz Domain Authority 25/100 vs category average 52 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #966,447 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Uppdaterad : 10 Augusti 2026 Text om information om affiliates" (Meta description: 10 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube; no detected presence on LinkedIn, Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Utanspelpaus.se scores 18/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Utanspelpaus.se has a weak AI-visibility profile at 18/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (35/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #966,447 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 25/100. In a live check (August 2026), Claude could not identify Utanspelpaus.se from memory, confirming the gaps above.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Utanspelpaus.se?", Claude could not identify the brand as of August 2026. I don't have specific knowledge of this exact website, though the name suggests it's a Swedish site listing online casinos operating outside the national Spelpaus self-exclusion register, a niche and often short-lived category of sites that rarely have detailed public documentati
When asked "Best brands similar to Utanspelpaus.se?", Claude would not surface Utanspelpaus.se as of August 2026. I can't vouch for or recommend a specific gambling-related site I don't have verified details on, especially in a regulated space like this.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Utanspelpaus.se's main competitors include Casinoutansvensklicens.com, Utlandscasino.com, Nätcasino.com, Casinofeber.se, Askgamblers (88/100). These companies compete in the Media & Entertainment space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
Utanspelpaus.se and Casino.org are competitors in Media & Entertainment. Brand Analyzer scores Utanspelpaus.se at 55/100 and Casino.org at 93/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to Utanspelpaus.se include Casinoutansvensklicens.com, Utlandscasino.com, Nätcasino.com, Casinofeber.se, Askgamblers (88/100). Each is an established option in the Media & Entertainment space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
Utanspelpaus.se has low AI-search visibility, scoring 18/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 22, recommendation 35). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Utanspelpaus.se official site
Utanspelpaus.se scores 35/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Utanspelpaus.se official site
Utanspelpaus.se can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Utanspelpaus.se official site
Utanspelpaus.se is a Swedish website that reviews and compares online casinos and sports betting sites that operate without a Swedish gambling license, meaning they fall outside the Spelpaus self-exclusion register. It positions itself as an independent guide for Swedish players seeking alternatives to state-licensed gambling operators and their associated bonus offers.
Sources: Utanspelpaus.se official site
Ranked closest to Utanspelpaus.se: YonoVIP (55/100), TAN NEWS (55/100), Roblox Game Developer Portfolio (55/100), WebGrab+Plus (55/100).
A step up - brands to learn from: Zeneverzum (56/100), Zak Hotel (56/100).
Category leader: Complex (97/100).