200 000 elégedett utas, végtelen élmény
Utazom.com (utazom.com) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Travel & Hospitality brands, in the 62nd percentile of 15880 Travel & Hospitality brands.
Utazom.com is a Hungarian travel agency based in Budapest, offering travel packages to more than 100 countries, including cruises, round trips, and flight tickets. The company states it has served over 200,000 satisfied travelers and uses AI-supported tools to help customers choose suitable trips. It positions itself as a reliable, professional travel service provider catering to Hungarian consumers seeking vacations, cruises, round trips, and flights through both personal and online service.
| Brand Name | Utazom.com |
|---|---|
| Domain | utazom.com |
| Industry | Travel & Hospitality |
| Headquarters | Budapest, Károly körút 6., Hungary |
| Main Competitors | OTP Travel (65/100), Neckermann Utazási Iroda (67/100), Vista Utazási Iroda (71/100), TUI (90/100), Invia.hu (75/100), Booking.com (90/100), Expedia (58/100) |
Moz Domain Authority 40/100 vs category average 44 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #140,382 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Több mint 100 országába utazási ajánlatok. 200 000 elégedett utas. Utazás, nyaralás, repülőjegy. Utazási iroda, Budapest, Károly körút 6." (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: Microdata (Schema.org), og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is HU-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, Drupal.
Social footprint: verified profiles on X (Twitter), YouTube; no detected presence on Instagram, Facebook, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Utazom.com?", Claude could not identify the brand as of October 2026. I don't genuinely recognize Utazom.com as a specific company; the name suggests a Hungarian travel site ("utazom" means "I travel" in Hungarian), but it's likely too small or regionally niche to be in my training data.
When asked "Best brands similar to Utazom.com?", Claude would not surface Utazom.com as of October 2026. I can't confidently recommend a company I don't have verified knowledge of, and I'd risk fabricating details about its services or reputation.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Utazom.com's main competitors in Travel & Hospitality: OTP Travel (65/100), Neckermann Utazási Iroda (67/100), Vista Utazási Iroda (71/100), TUI (90/100), Invia.hu (75/100).
Sources: Brand Analyzer scan
Utazom.com has limited AI-search visibility, scoring 30/100 on Brand Analyzer's AI visibility composite (visibility 20, trust 23, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Utazom.com official site
Utazom.com offers vacation packages, round trips, cruises, and flight tickets covering destinations in more than 100 countries, along with AI-supported assistance for choosing trips.
Sources: Utazom.com official site
Utazom.com scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Travel & Hospitality options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Utazom.com official site
Utazom.com is a Hungarian travel agency headquartered in Budapest that offers travel packages, cruises, round trips, and flight tickets to more than 100 countries.
Sources: Utazom.com official site
Utazom.com provides professional travel services, helping customers find and book vacations, cruises, round trips, and flights, with both in-person service at its Budapest office and online booking, supported by AI tools to assist in choosing travel options.
Sources: Utazom.com official site
Utazom.com can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Utazom.com official site
Utazom.com is known for offering a wide range of travel options covering more than 100 countries, including cruises and round trips, and for having served over 200,000 travelers.
Sources: Utazom.com official site
Utazom.com is used by Hungarian consumers looking to book vacations, round trips, cruises, or flights, who prefer either in-person service at its Budapest location or online booking.
Sources: Utazom.com official site
Utazom.com scores 30/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Utazom.com has a weak AI-visibility profile at 30/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (58/100) and its weakest is visibility (20/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #140,382 (Tranco) and a Moz Domain Authority of 40/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check (October 2026), Claude could not identify Utazom.com from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Utazom.com: USTIA - US Travel Insurance Association (77/100), USS Lexington Museum (77/100), VacanceSelect (77/100), Vacation Express (77/100).
A step up - brands to learn from: Zolo (81/100), Zaui (81/100).
Category leader: Cvent (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.