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UTMB World Series (utmb.world) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Sports & Fitness brands, Media & Entertainment brands, in the 70th percentile of 7161 Sports & Fitness brands.
UTMB World Series is an international trail running circuit launched in 2022 that brings together elite trail running events worldwide under a unified brand. It allows runners of all levels to experience the UTMB (Ultra-Trail du Mont-Blanc) adventure through a network of leading races across multiple countries. The series positions itself as the premier global trail running circuit, connecting athletes through standardized qualification and prestige associated with the original UTMB event in Chamonix, France.
| Brand Name | UTMB World Series |
|---|---|
| Domain | utmb.world |
| Industry | Sports & Fitness, Media & Entertainment |
| Founded | 2022 |
| Main Competitors | Golden Trail World Series (67/100), Spartan Race (87/100), Ironman Group (86/100), International Skyrunning Federation (80/100), World Marathon Majors (77/100) |
Moz Domain Authority 65/100 vs category average 44 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #29,883 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
UTMB World Series appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "UTMB® World Series is the world’s ultimate trail running circuit that allows all runners to experience the UTMB adventure through the best, leading international events." (Meta description: 25 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:title, og:description, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js, Nginx, HubSpot, React.
Social footprint: verified profiles on Facebook, Instagram, YouTube, LinkedIn, GitHub; no detected presence on X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is UTMB World Series?", Claude could identify the brand as of October 2026. UTMB World Series is a global circuit of ultra-trail running races built around the prestige of the original Ultra-Trail du Mont-Blanc race in Chamonix, with partner events held around the world that let runners qualify for the Chamonix finals through a points and stones system. Best known for Being the premier global ultra-trail running race series, culminating in the iconic UTMB race around Mont-Blanc in Chamonix.
When asked "Best brands similar to UTMB World Series?", Claude would recommend UTMB World Series as of October 2026. It's widely regarded as the most prestigious and recognizable brand in ultra-trail running, so it would naturally come up when discussing top trail running series.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
UTMB World Series's main competitors in Sports & Fitness: Golden Trail World Series (67/100), Spartan Race (87/100), Ironman Group (86/100), International Skyrunning Federation (80/100), World Marathon Majors (77/100).
Sources: Brand Analyzer scan
UTMB World Series has moderate AI-search visibility, scoring 53/100 on Brand Analyzer's AI visibility composite (visibility 43, trust 63, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: UTMB World Series official site
UTMB World Series was founded in 2022. UTMB World Series operates in the Sports & Fitness category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
UTMB World Series scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Sports & Fitness options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: UTMB World Series official site
UTMB World Series is a global trail running circuit established in 2022 that unites leading international trail running events under one brand. It is built around the prestige of the original Ultra-Trail du Mont-Blanc (UTMB) race held in Chamonix, France, and extends that experience to runners through a network of affiliated races worldwide.
Sources: UTMB World Series official site
UTMB World Series can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: UTMB World Series official site
UTMB World Series is known for being the world's leading trail running circuit, linking major international trail races under the globally recognized UTMB (Ultra-Trail du Mont-Blanc) brand. It is particularly known for offering a pathway for runners to qualify for and experience the prestige of the original UTMB event in Chamonix, France.
Sources: UTMB World Series official site
UTMB World Series is used by trail runners and endurance athletes of all levels who want to participate in internationally recognized trail running races. This includes amateur runners seeking a structured race circuit as well as competitive athletes aiming to qualify for or compete in events connected to the UTMB brand.
Sources: UTMB World Series official site
UTMB World Series scores 53/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
UTMB World Series has a limited AI-visibility profile at 53/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (63/100) and its weakest is visibility (43/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #29,883 (Tranco) and a Moz Domain Authority of 65/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify UTMB World Series from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to UTMB World Series: US Sports Camps (80/100), U SPORTS (80/100), Vans (80/100), Varley (80/100).
A step up - brands to learn from: Zhou Nutrition (81/100), Zebco (81/100).
Category leader: Complex (97/100).
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