Les professionnels du végétal
VALHOR (valhor.fr) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Other brands, in the 48th percentile of 37669 Other brands.
VALHOR is the French interprofessional organization for horticulture, floristry, and landscaping, founded in 1998 and headquartered in the 14th arrondissement of Paris. It federates and represents stakeholders across the entire horticultural value chain-from producers to distributors, landscapers, and florists-to promote plants and support industry professionals. As an interprofession, VALHOR provides sector-wide coordination, data, and forward-looking tools to help the French horticultural, floristry, and landscape sectors develop collectively.
| Brand Name | VALHOR |
|---|---|
| Domain | valhor.fr |
| Industry | Other |
| Founded | 1998 |
| Headquarters | 14th arrondissement of Paris |
| Main Competitors | AIPH (International Association of Horticultural Producers), Royal FloraHolland (81/100), FranceAgriMer (71/100), UNEP (Union Nationale des Entreprises du Paysage) (79/100), Végépolys Valley |
Moz Domain Authority 43/100 vs category average 37 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "VALHOR, l'Interprofession française de l'horticulture, de la fleuristerie et du paysage, accompagne et soutient les professionnels de la filière horticole." (Meta description: 20 words (ideal length). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions ChatGPT-User - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FR-only, limiting citation in English-language AI answers.
Detected tech stack: WordPress, Vue.
Social footprint: verified profiles on LinkedIn, YouTube, X (Twitter), Instagram, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is VALHOR?", Claude could not identify the brand as of October 2026. I don't recognize VALHOR at valhor.fr specifically, it may be a small or niche French company without enough presence in my training data to identify confidently.
When asked "Best brands similar to VALHOR?", Claude would not surface VALHOR as of October 2026. I can't recommend a company I can't verify or describe accurately.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
VALHOR's main competitors in Other: Royal FloraHolland (81/100), FranceAgriMer (71/100), UNEP (Union Nationale des Entreprises du Paysage) (79/100).
Sources: Brand Analyzer scan
VALHOR has limited AI-search visibility, scoring 36/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 40, recommendation 56). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: VALHOR official site
VALHOR was founded in 1998. VALHOR operates in the Other category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
VALHOR is headquartered in 14th arrondissement of Paris. VALHOR operates in the Other category.
Sources: Wikidata
VALHOR scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority.
Sources: VALHOR official site
VALHOR is the French interprofessional organization (Interprofession) representing the horticulture, floristry, and landscape sectors. It was founded in 1998 and is headquartered in the 14th arrondissement of Paris. As an interprofession, it brings together producers, distributors, landscapers, and florists under a single representative body recognized to coordinate and support the French horticultural value chain.
Sources: VALHOR official site
VALHOR federates and represents all actors in the French horticultural, floristry, and landscape value chain, from production to distribution. It accompanies and supports industry professionals, promotes plants and green spaces, and provides sector-wide data and prospective tools to help the industry anticipate trends and challenges.
Sources: VALHOR official site
VALHOR can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: VALHOR official site
VALHOR does not sell commercial products but provides services to the horticultural, floristry, and landscape sectors, including sector representation, promotion of plants and green spaces, and data and prospective tools to support professionals from production through distribution.
Sources: VALHOR official site
VALHOR's activities are used by professionals across the French horticultural, floristry, and landscape value chain, including growers/producers, wholesalers and distributors, landscapers, and florists who rely on its sector representation, promotional efforts, and market data.
Sources: VALHOR official site
VALHOR is known for being the reference interprofessional organization in France for horticulture, floristry, and landscaping, uniting producers, distributors, landscapers, and florists under one body to promote plants and support the sector's professionals.
Sources: VALHOR official site
VALHOR scores 36/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
VALHOR has a weak AI-visibility profile at 36/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (56/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 43/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check (October 2026), Claude could not identify VALHOR from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to VALHOR: Hoopstr (73/100), Uusi (73/100), Vandinter Semo (73/100), Vapormatic (73/100).
A step up - brands to learn from: Zurich Insurance Group (81/100), ZuPreem (81/100).
Category leader: Accenture (97/100).
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