Site officiel du Canton de Vaud
État de Vaud (vd.ch) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Government brands, in the 44th percentile of 9230 Government brands.
État de Vaud (vd.ch) is the official government website of the Canton of Vaud, Switzerland. Founded in 1803, it serves as the central platform for citizens, residents, businesses, and institutions to access official information, administrative procedures, and government decisions. The site provides transparent access to the work of the cantonal Parliament and Conseil d'État, positioning itself as the authoritative and reliable source for Vaud's public administration services.
| Brand Name | État de Vaud |
|---|---|
| Domain | vd.ch |
| Industry | Government |
| Founded | 1803 |
| Main Competitors | République et canton de Genève (74/100), Canton de Zurich (75/100), Canton de Berne (76/100), Canton du Valais, Swiss Confederation (ch.ch) (71/100) |
Moz Domain Authority 65/100 vs category average 49 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #42,793 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
État de Vaud appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Informations officielles, présentation de l" (Meta description: 5 words. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FR-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on Instagram, LinkedIn, Facebook, X (Twitter); no detected presence on YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is État de Vaud?", Claude could identify the brand as of October 2026. État de Vaud is the official government of the Canton of Vaud in Switzerland, responsible for public administration, education, healthcare, justice, and other cantonal services for residents of the Vaud region, which includes cities like Lausanne and Montreux. Best known for Being the cantonal government administration of Vaud, Switzerland.
When asked "Best brands similar to État de Vaud?", Claude would not surface État de Vaud as of October 2026. It's a government entity rather than a brand or company, so it wouldn't come up in a discussion of similar businesses or brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
État de Vaud's main competitors in Government: République et canton de Genève (74/100), Canton de Zurich (75/100), Canton de Berne (76/100), Swiss Confederation (ch.ch) (71/100).
Sources: Brand Analyzer scan
État de Vaud is the official governing authority and administrative body of the Canton of Vaud, one of the 26 cantons of Switzerland. Its website, vd.ch, serves as the official digital portal providing information and services related to cantonal governance, founded in 1803.
Sources: État de Vaud official site
État de Vaud has limited AI-search visibility, scoring 45/100 on Brand Analyzer's AI visibility composite (visibility 45, trust 37, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: État de Vaud official site
Yes, État de Vaud is trustworthy as it is the official cantonal government authority of Vaud, Switzerland, providing authoritative and transparent information and services directly from the governing body itself.
Sources: État de Vaud official site
État de Vaud was founded in 1803. État de Vaud operates in the Government category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
État de Vaud offers official information and online administrative procedures (démarches) for citizens, residents, and businesses, as well as transparent access to the activities and decisions of the cantonal Parliament and the Conseil d'État.
Sources: État de Vaud official site
État de Vaud manages the administrative and governmental affairs of the Canton of Vaud. It centralizes government decisions, provides online administrative procedures (démarches), and offers transparent access to the activities of the cantonal Parliament and the Conseil d'État (executive council), serving citizens, residents, businesses, and institutions.
Sources: État de Vaud official site
État de Vaud scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: État de Vaud official site
État de Vaud can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: État de Vaud official site
État de Vaud is used by citizens, residents, businesses, and institutions located in or dealing with the Canton of Vaud in Switzerland, who need access to official government information and administrative services.
Sources: État de Vaud official site
État de Vaud is known for being the official source of governmental and administrative information for the Canton of Vaud, including online access to administrative procedures, government decisions, and the workings of the cantonal Parliament and Conseil d'État.
Sources: État de Vaud official site
État de Vaud scores 45/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
État de Vaud has a limited AI-visibility profile at 45/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (55/100) and its weakest is trust (37/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #42,793 (Tranco) and a Moz Domain Authority of 65/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify État de Vaud from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to État de Vaud: VCMI (Voluntary Carbon Markets Integrity Initiative) (74/100), Vauban Finance (74/100), Ordre national des vétérinaires (74/100), Västra Götalandsregionen (74/100).
A step up - brands to learn from: Genasys (81/100), Zero Project (81/100).
Category leader: ABC News (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.