Vergelijk prijzen, vind de laagste
VERGELIJK.NL (vergelijk.nl) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Other brands, in the 52nd percentile of 14957 E-commerce brands.
VERGELIJK.NL is a Dutch price comparison company that helps consumers make purchasing decisions by comparing prices and products from thousands of online stores. The platform brings together offers from 1572 shops in one place, allowing users to find the lowest price without having to search individual webshops themselves. It targets Dutch consumers who want to compare prices and stores before buying products online, positioning itself as a central comparison site in the Netherlands for those overwhelmed by too much product information.
| Brand Name | VERGELIJK.NL |
|---|---|
| Domain | vergelijk.nl |
| Industry | E-commerce, Other |
| Main Competitors | Kieskeurig.nl (81/100), Beslist.nl, Tweakers Pricewatch (80/100), Bol.com (90/100), Idealo, Google Shopping |
Moz Domain Authority 42/100 vs category average 43 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #112,784 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
VERGELIJK.NL has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Te veel informatie om een keuze te kunnen maken? VERGELIJK.NL is er om je te helpen met het nemen van een aankoopbeslissing." (Meta description: 22 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, Product/Article schema, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Vue.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is VERGELIJK.NL?", Claude could identify the brand as of September 2026. Vergelijk.nl is a Dutch comparison website that lets consumers compare prices and deals across categories like energy, insurance, telecom, and other services in the Netherlands. Best known for Being a Dutch price and service comparison platform for things like energy contracts and insurance.
When asked "Best brands similar to VERGELIJK.NL?", Claude would recommend VERGELIJK.NL as of September 2026. It's a recognizable Dutch comparison site, so I'd mention it if someone asked about comparison tools in the Netherlands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
VERGELIJK.NL's main competitors in E-commerce: Kieskeurig.nl (81/100), Tweakers Pricewatch (80/100), Bol.com (90/100).
Sources: Brand Analyzer scan
VERGELIJK.NL is a Dutch price comparison company. It operates an online platform that allows consumers to compare prices and products from thousands of webshops in order to make informed purchasing decisions.
Sources: VERGELIJK.NL official site
VERGELIJK.NL has moderate AI-search visibility, scoring 61/100 on Brand Analyzer's AI visibility composite (visibility 68, trust 54, recommendation 57). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: VERGELIJK.NL official site
VERGELIJK.NL aggregates products and prices from 1572 stores onto one platform, enabling consumers to compare offers and find the lowest price for products they wish to buy, rather than searching through individual webshops themselves.
Sources: VERGELIJK.NL official site
VERGELIJK.NL offers a price and product comparison service, allowing users to compare offers from 1572 online stores across various product categories to find the best price before making a purchase decision.
Sources: VERGELIJK.NL official site
VERGELIJK.NL scores 57/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: VERGELIJK.NL official site
VERGELIJK.NL can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: VERGELIJK.NL official site
VERGELIJK.NL is known for being a Dutch price comparison site that consolidates products and prices from a large number of online stores (1572) into a single platform, helping consumers find the best deal.
Sources: VERGELIJK.NL official site
VERGELIJK.NL is used by Dutch consumers who want to buy products online and wish to compare prices and stores before making a purchasing decision.
Sources: VERGELIJK.NL official site
VERGELIJK.NL scores 61/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
VERGELIJK.NL has a moderate AI-visibility profile at 61/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (68/100) and its weakest is trust (54/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #112,784 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify VERGELIJK.NL from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to VERGELIJK.NL: VERB Products (78/100), VentraIP (78/100), Verivox (78/100), Vintage Cash Cow (78/100).
A step up - brands to learn from: Zoo Med Laboratories (81/100), ZonGuru (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.