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Vermont.com (vermont.com) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Travel & Hospitality brands, Media & Entertainment brands, in the 87th percentile of 16677 Travel & Hospitality brands.
Vermont.com is a travel information website dedicated to Vermont tourism. It provides resources for planning trips, including local attractions, lodging, dining, and event listings. The site serves both in-state and out-of-state travelers seeking to explore Vermont's offerings throughout the year. Positioned as a comprehensive, locally curated guide, Vermont.com aims to simplify vacation planning by consolidating travel-related content into a single online resource.
| Brand Name | Vermont.com |
|---|---|
| Domain | vermont.com |
| Industry | Travel & Hospitality, Media & Entertainment |
| Main Competitors | Vermont Vacation (Vermont Department of Tourism) (79/100), TripAdvisor (97/100), Yankee Magazine / New England Travel (84/100), Only In Your State (82/100), Booking.com (90/100), Expedia (58/100) |
Moz Domain Authority 50/100 vs category average 44 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #360,272 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Vermont.com appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Vermont.com offers everything you need to plan the perfect Vermont vacation. From local attractions, travel guides, lodging, dining and more!" (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on LinkedIn, Instagram, YouTube, GitHub; no detected presence on X (Twitter), Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Vermont.com?", Claude could identify the brand as of October 2026. Vermont.com is a travel and tourism portal site dedicated to the state of Vermont, offering guides on lodging, attractions, events, skiing, foliage season, and local businesses. Best known for Being a go-to online directory and guide for Vermont tourism, including ski resorts, fall foliage, and local lodging.
When asked "Best brands similar to Vermont.com?", Claude would recommend Vermont.com as of October 2026. It's a well-known regional travel resource for anyone researching trips to Vermont, so it fits naturally alongside other state tourism portals.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Vermont.com's main competitors in Travel & Hospitality: Vermont Vacation (Vermont Department of Tourism) (79/100), TripAdvisor (97/100), Yankee Magazine / New England Travel (84/100), Only In Your State (82/100), Booking.com (90/100).
Sources: Brand Analyzer scan
Vermont.com offers travel guides, lodging listings, dining recommendations, attraction information, and event listings related to Vermont tourism.
Sources: Vermont.com official site
Vermont.com is an online travel guide focused on Vermont tourism. It offers information on lodging, dining, attractions, and events to help travelers plan trips to Vermont.
Sources: Vermont.com official site
Vermont.com has limited AI-search visibility, scoring 38/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 55, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Vermont.com official site
Vermont.com aggregates and curates travel-related information for Vermont, including guides to local attractions, lodging options, restaurants, and seasonal events, to assist travelers in planning vacations throughout the state.
Sources: Vermont.com official site
Vermont.com scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Travel & Hospitality options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Vermont.com official site
Vermont.com is used by travelers and vacationers, both residents of Vermont and visitors from other states, who are planning trips and seeking information on lodging, dining, attractions, and events within Vermont.
Sources: Vermont.com official site
Vermont.com can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Vermont.com official site
Vermont.com is known for serving as a comprehensive online resource for Vermont travel planning, covering lodging, dining, attractions, and events across all seasons.
Sources: Vermont.com official site
Vermont.com scores 38/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Vermont.com has a weak AI-visibility profile at 38/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (55/100) and its weakest is visibility (23/100). It benefits from a global traffic rank of #360,272 (Tranco), a Moz Domain Authority of 50/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Vermont.com from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Vermont.com: VBT Vacations (82/100), Vaughan Mills (82/100), Vertical Aerospace (82/100), VesselFinder (82/100).
A step up - brands to learn from: Zipcar (91/100), Yakima (91/100).
Category leader: Cvent (97/100).
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