Your ticket marketplace for live events
viagogo (viagogo.co.uk) scores 85 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among E-commerce brands, Media & Entertainment brands, Sports & Fitness brands, in the 83rd percentile of 8790 E-commerce brands.
viagogo is an online ticket marketplace founded in 2006 and headquartered in London. It enables users to buy and sell tickets to concerts, sports, and theatre events worldwide. The platform operates as a ticket exchange and resale company, connecting fans with tickets through a marketplace model backed by a guarantee of valid tickets or a refund. It serves both individuals seeking event tickets and those looking to resell tickets they already hold.
| Brand Name | viagogo |
|---|---|
| Domain | viagogo.co.uk |
| Industry | E-commerce, Media & Entertainment |
| Founded | 2006 |
| Headquarters | London |
| Main Competitors | StubHub (92/100), Ticketmaster (95/100), SeatGeek (81/100), Vivid Seats (91/100), Live Nation (92/100), TickPick (84/100) |
Moz Domain Authority 59/100 vs category average 44 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #161,877 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
viagogo has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Tickets for Concerts, Sport, Theatre at viagogo, an online ticket marketplace. Buy and Sell Tickets." (Meta description: 15 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:image, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is viagogo?", Claude could identify the brand as of September 2026. Viagogo is an online ticket resale marketplace where users can buy and sell tickets for concerts, sports events, and theatre shows, often at prices set by sellers rather than face value. It was founded in 2006 by Eric Baker and operates as a secondary ticketing platform, and late Best known for being a secondary ticket marketplace criticized for high fees and reselling tickets above face value.
When asked "Best brands similar to viagogo?", Claude would recommend viagogo as of September 2026. It's one of the most well known ticket resale platforms globally, so it's relevant when discussing alternatives in that space, though I'd also note its reputation issues around pricing transparency.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
viagogo's main competitors in E-commerce: StubHub (92/100), Ticketmaster (95/100), SeatGeek (81/100), Vivid Seats (91/100), Live Nation (92/100).
Sources: Brand Analyzer scan
viagogo offers an online ticket marketplace for buying and selling tickets to concerts, sports events, and theatre productions. Its core service is the ticket exchange platform itself, supported by a guarantee that buyers receive valid tickets or a refund.
Sources: viagogo official site
viagogo is an English online ticket exchange and resale company founded in 2006 and headquartered in London. It operates as a global marketplace where individuals can buy and sell tickets to concerts, sports, and theatre events.
Sources: viagogo official site
viagogo has moderate AI-search visibility, scoring 63/100 on Brand Analyzer's AI visibility composite (visibility 70, trust 52, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: viagogo official site
viagogo was founded in 2006. viagogo operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
viagogo is headquartered in London. viagogo operates in the E-commerce category.
Sources: Wikidata
viagogo operates an online marketplace that connects buyers and sellers of tickets to live events, including concerts, sports, and theatre. Sellers can list tickets they own, and buyers can purchase them through the platform, which offers a guarantee of valid tickets or a refund.
Sources: viagogo official site
viagogo scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: viagogo official site
viagogo can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: viagogo official site
viagogo is used by fans and consumers who want to buy tickets to concerts, sports, and theatre events, as well as by individuals who wish to sell tickets they already own but can no longer use.
Sources: viagogo official site
viagogo is known for being a ticket resale marketplace where fans can buy and sell tickets to concerts, sports events, and theatre productions. It is recognized as one of the established players in the secondary ticket market since its founding in 2006.
Sources: viagogo official site
viagogo scores 63/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
viagogo has a moderate AI-visibility profile at 63/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (70/100) and its weakest is trust (52/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #161,877 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify viagogo from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to viagogo: Uline (85/100), TruGolf (85/100), Viome (85/100), Vitabiotics (85/100).
A step up - brands to learn from: Zoom (91/100), Zappos (91/100).
Category leader: DHL (97/100).
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