The name you know, you trust
Vingcard (vingcard.com) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Travel & Hospitality brands, Technology brands, Manufacturing brands, in the 81st percentile of 13973 Travel & Hospitality brands.
Vingcard, part of ASSA ABLOY, is a manufacturer of hotel security systems headquartered in Moss Municipality. The company provides electronic locks, safes, keycards, and related accessories designed to protect guests and properties in the hospitality industry. Vingcard positions itself as an established, trusted provider of secure and reliable access control solutions for hotel owners and operators worldwide.
| Brand Name | Vingcard |
|---|---|
| Domain | vingcard.com |
| Industry | Travel & Hospitality, Technology |
| Founded | 2006 |
| Headquarters | Moss Municipality |
| Parent Company / Owner | ASSA ABLOY |
| Main Competitors | Salto Systems, dormakaba (93/100), Onity (82/100), Miwa Lock (71/100), Allegion (81/100) |
Moz Domain Authority 45/100 vs category average 44 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #299,332 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Vingcard has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Vingcard | ASSA ABLOY provides solutions for hotels. Our products include hotel electronic locks, hotel safes, hotel accessories, and hotel keycards." (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Breadcrumb/Website schema, Product/Article schema, og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on LinkedIn, Facebook, Instagram, YouTube, GitHub; no detected presence on X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Vingcard?", Claude could identify the brand as of October 2026. VingCard is a hotel security and electronic door lock systems provider, offering keycard and mobile key access solutions used widely in the hospitality industry. It's owned by ASSA ABLOY and is one of the major players in hotel lock technology alongside brands like Onity and Salt Best known for Electronic keycard and RFID lock systems for hotel rooms.
When asked "Best brands similar to Vingcard?", Claude would recommend Vingcard as of October 2026. VingCard is one of the leading hotel door lock and access control brands, so it would naturally come up when discussing top hospitality security solutions.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Vingcard's main competitors in Travel & Hospitality: dormakaba (93/100), Onity (82/100), Miwa Lock (71/100), Allegion (81/100).
Sources: Brand Analyzer scan
Vingcard offers hotel electronic locks, in-room safes, keycards, and various hotel security accessories, forming a comprehensive suite of access control and safety solutions for hospitality properties.
Sources: Vingcard official site
Vingcard has moderate AI-search visibility, scoring 54/100 on Brand Analyzer's AI visibility composite (visibility 68, trust 32, recommendation 57). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Vingcard official site
Vingcard was founded in 2006. Vingcard operates in the Travel & Hospitality category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Vingcard is headquartered in Moss Municipality. Vingcard operates in the Travel & Hospitality category.
Sources: Wikidata
Vingcard scores 57/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Travel & Hospitality options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Vingcard official site
Vingcard is a manufacturer of hotel security systems and a subsidiary of ASSA ABLOY. It specializes in electronic locks, safes, keycards, and related accessories designed specifically for the hospitality industry.
Sources: Vingcard official site
Vingcard designs and manufactures electronic access control and security products for hotels, including electronic door locks, in-room safes, keycards, and related hardware accessories. These products are intended to help hotel owners and operators secure guest rooms and protect property.
Sources: Vingcard official site
Vingcard can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Vingcard official site
Vingcard's products are used by hotel owners, operators, and other hospitality businesses that need secure and efficient access control and safety solutions for their properties.
Sources: Vingcard official site
Vingcard is known for its electronic hotel locking systems and being a long-established provider of hospitality security technology as part of the ASSA ABLOY group.
Sources: Vingcard official site
Vingcard scores 54/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Vingcard has a limited AI-visibility profile at 54/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (68/100) and its weakest is trust (32/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #299,332 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Vingcard from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Vingcard: Villa Plus (81/100), View (81/100), Virgin Atlantic Holidays (81/100), Virginia is for Lovers (81/100).
A step up - brands to learn from: Zipcar (91/100), Yakima (91/100).
Category leader: Cvent (97/100).
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