Deutschlands größter Spanienwein-Spezialist
VINOS (vinos.de) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Food & Beverage brands, in the 30th percentile of 27403 E-commerce brands.
VINOS (vinos.de) is an online retailer specializing in Spanish wines, cavas, and sherries, based in Madrid and founded in 1990. It describes itself as the largest online specialist for high-quality Spanish wines in Germany, offering a selection of over 1,800 products. The company targets wine enthusiasts across Germany and Europe who seek access to Spanish wine varieties, combining a broad product range with claimed decades of expertise in Spanish wine culture.
| Brand Name | VINOS |
|---|---|
| Domain | vinos.de |
| Industry | E-commerce, Food & Beverage |
| Founded | 1990 |
| Headquarters | Madrid |
| Main Competitors | Decántalo (82/100), Bodeboca (78/100), Vinissimus (84/100), Hawesko (69/100), Weinfreunde (69/100), Vivino (91/100) |
Moz Domain Authority 40/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #244,814 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "VINOS ist der größte Online-Fachhändler für qualitativ hochwertige spanische Weine in Deutschland. Wählen Sie aus über 1800 Weinen, Cavas und Sherrys." (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: Microdata (Schema.org), og:title, og:description, og:image, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, HubSpot.
Social footprint: verified profiles on Instagram, X (Twitter), GitHub; no detected presence on Facebook, LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is VINOS?", Claude could not identify the brand as of October 2026. I don't have specific knowledge of VINOS at vinos.de, likely because it's a smaller or regional online wine retailer that hasn't featured prominently in my training data.
When asked "Best brands similar to VINOS?", Claude would not surface VINOS as of October 2026. I can't vouch for or recommend a company I don't have verified information about.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
VINOS's main competitors in E-commerce: Decántalo (82/100), Bodeboca (78/100), Vinissimus (84/100), Hawesko (69/100), Weinfreunde (69/100).
Sources: Brand Analyzer scan
VINOS offers a wide range of Spanish wines, cavas (sparkling wines), and sherries, with a catalog of more than 1,800 products available for purchase online.
Sources: VINOS official site
VINOS has limited AI-search visibility, scoring 32/100 on Brand Analyzer's AI visibility composite (visibility 30, trust 33, recommendation 36). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: VINOS official site
VINOS was founded in 1990. VINOS operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
VINOS is headquartered in Madrid. VINOS operates in the E-commerce category.
Sources: Wikidata
VINOS scores 36/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: VINOS official site
VINOS is an online e-commerce platform specializing in the sale of Spanish wines, cavas, and sherries. Based in Madrid and founded in 1990, it positions itself as the largest online specialist retailer for high-quality Spanish wines in Germany and Europe, offering customers a catalog of more than 1,800 products.
Sources: VINOS official site
VINOS operates an online store that sells a wide selection of Spanish wines, cavas, and sherries to consumers in Germany and across Europe. It curates products from Spanish wine regions and provides customers with access to a large catalog of over 1,800 items, supported by stated expertise in Spanish wine.
Sources: VINOS official site
VINOS can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: VINOS official site
VINOS is known for being described as the largest online specialist retailer of high-quality Spanish wines in Germany, offering an extensive selection of over 1,800 Spanish wines, cavas, and sherries.
Sources: VINOS official site
VINOS is used by wine enthusiasts and consumers in Germany and across Europe who are interested in purchasing high-quality Spanish wines, cavas, and sherries.
Sources: VINOS official site
VINOS scores 32/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
VINOS has a weak AI-visibility profile at 32/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (36/100) and its weakest is visibility (30/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #244,814 (Tranco) and a Moz Domain Authority of 40/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check (October 2026), Claude could not identify VINOS from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to VINOS: Vink Holdings (72/100), VillMan Computers (72/100), Vishal Peripherals (72/100), Vitae Health Innovation (72/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.