Tutta la seconda mano in una sola app
Vinted (vinted.it) scores 90 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among E-commerce brands, Fashion & Apparel brands, in the 98th percentile of 14773 E-commerce brands.
Vinted is a Lithuanian online marketplace, founded in 2008 and headquartered in Vilnius, specializing in second-hand fashion. It connects a community of users who buy, sell, and exchange used clothing and accessories from thousands of brands. The platform promotes circular and sustainable fashion, offering an accessible way for style- and budget-conscious consumers to participate in resale commerce through a single app.
| Brand Name | Vinted |
|---|---|
| Domain | vinted.it |
| Industry | E-commerce, Fashion & Apparel |
| Founded | 2008 |
| Headquarters | Vilnius |
| Main Competitors | Depop (87/100), Poshmark (90/100), ThredUp (87/100), eBay (73/100), Vestiaire Collective (80/100), The RealReal (90/100), Grailed (83/100) |
Moz Domain Authority 46/100 vs category average 44 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #5,664 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Vinted has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Una community, migliaia di brand e tantissimo stile second-hand. Ti va di iniziare? Ecco come funziona." (Meta description: 16 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is IT-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js, Cloudflare.
Social footprint: verified profiles on Facebook, LinkedIn, Instagram, X (Twitter), GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Vinted?", Claude could identify the brand as of September 2026. Vinted is a Lithuanian-founded online marketplace for buying and selling second-hand clothing and accessories, with vinted.it being its Italian version. It lets users list unwanted clothes, shoes, and accessories for sale directly to other users, and has grown into one of Europe' Best known for Peer-to-peer second-hand clothing marketplace with no seller fees.
When asked "Best brands similar to Vinted?", Claude would recommend Vinted as of September 2026. It's one of the most popular and widely used platforms for second-hand fashion resale in Europe, making it a natural mention alongside similar marketplaces.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Vinted's main competitors in E-commerce: Depop (87/100), Poshmark (90/100), ThredUp (87/100), eBay (73/100), Vestiaire Collective (80/100).
Sources: Brand Analyzer scan
Vinted offers a marketplace platform for buying, selling, and exchanging second-hand clothing, accessories, and related fashion items. Users can list items from thousands of brands, browse and purchase from other users, and participate in a community centered on sustainable and circular fashion consumption.
Sources: Vinted official site
Vinted is a Lithuanian online marketplace dedicated to second-hand fashion. Founded in 2008 and headquartered in Vilnius, it connects a community of users who buy, sell, and exchange used clothing and accessories from thousands of brands. The platform positions itself as a leading destination for circular and sustainable fashion, combining community features with a wide variety of brands in a single app.
Sources: Vinted official site
Vinted has moderate AI-search visibility, scoring 68/100 on Brand Analyzer's AI visibility composite (visibility 80, trust 46, recommendation 73). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Vinted official site
Vinted was founded in 2008. Vinted operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Vinted is headquartered in Vilnius. Vinted operates in the E-commerce category.
Sources: Wikidata
Vinted operates an online marketplace where individuals can list, buy, sell, and exchange used clothing, accessories, and other items. It provides tools for creating listings, browsing items by brand, size, or style, and facilitates transactions between buyers and sellers within its app or website, supporting a second-hand fashion economy.
Sources: Vinted official site
Vinted scores 73/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Vinted official site
Vinted is known for popularizing second-hand fashion resale through a community-driven online marketplace. It is recognized for offering a vast selection of used clothing and accessories from thousands of brands at accessible prices, and for promoting sustainable, circular fashion practices among consumers who want to buy, sell, or exchange used items.
Sources: Vinted official site
Vinted can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Vinted official site
Vinted is popular because it offers a large community-based marketplace where users can find affordable second-hand clothing and accessories from thousands of brands. Its appeal lies in combining sustainability, variety, and cost savings within an easy-to-use app, attracting people who care about fashion, budget, and environmental impact.
Sources: Vinted official site
Vinted is used by people who are attentive to fashion, sustainability, and saving money, including those interested in buying or selling second-hand clothing, accessories, and other used items across a wide range of brands.
Sources: Vinted official site
Vinted scores 68/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Vinted has a moderate AI-visibility profile at 68/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (80/100) and its weakest is trust (46/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #5,664 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Vinted from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Vinted: Vaseline (90/100), Valio (90/100), vivo (90/100), Wahoo Fitness (90/100).
A step up - brands to learn from: Zoom (91/100), Zappos (91/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.