Better health. Better you.
vitafy (vitafy.de) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Food & Beverage brands, Sports & Fitness brands, in the 47th percentile of 16272 E-commerce brands.
Vitafy (vitafy.de) is an online retailer founded in 2021 that sells sports nutrition, natural foods, low-carb products, and dietary supplements. The company positions itself as a convenient and affordable source for health and wellness products, targeting health-conscious consumers, fitness enthusiasts, and individuals pursuing natural or low-carb diets. Vitafy operates within the e-commerce, food and beverage, sports and fitness, and healthcare categories, emphasizing quality and accessibility for customers seeking to support active lifestyles and overall well-being through online shopping.
| Brand Name | vitafy |
|---|---|
| Domain | vitafy.de |
| Industry | E-commerce, Food & Beverage |
| Founded | 2021 |
| Main Competitors | MyProtein (92/100), Bodylab24, ESN, Foodspring, Fitmart, Nu3, iHerb (79/100) |
Moz Domain Authority 42/100 vs category average 43 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #435,115 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Kaufe Sportnahrung bei vitafy! Jetzt online günstig und bequem von zu Hause hochwertige Sportnahrung bestellen." (Meta description: 15 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, + Microdata, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, Shopify.
Social footprint: verified profiles on Instagram, Facebook, LinkedIn, GitHub; no detected presence on X (Twitter), YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is vitafy?", Claude could identify the brand as of October 2026. Vitafy is a German online shop specializing in sports nutrition, vitamins, and dietary supplements, offering products like protein powders, fitness foods, and health supplements to customers mainly in the DACH region. Best known for Online retail of sports nutrition and dietary supplements in Germany.
When asked "Best brands similar to vitafy?", Claude would recommend vitafy as of October 2026. It's a recognizable player in the German online supplement and sports nutrition market, so it would be relevant to mention alongside similar e-commerce brands in that niche.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
vitafy's main competitors in E-commerce: MyProtein (92/100), iHerb (79/100).
Sources: Brand Analyzer scan
vitafy has limited AI-search visibility, scoring 43/100 on Brand Analyzer's AI visibility composite (visibility 26, trust 58, recommendation 54). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: vitafy official site
vitafy was founded in 2021. vitafy operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Vitafy offers sports nutrition products, natural food items, low-carb nutrition options, and dietary supplements, all available for purchase through its online store.
Sources: vitafy official site
vitafy scores 54/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: vitafy official site
Vitafy is an online retailer, founded in 2021, that sells sports nutrition, natural food, low-carb products, and dietary supplements. It operates through its website vitafy.de and targets health-conscious and fitness-oriented consumers seeking convenient access to wellness products.
Sources: vitafy official site
Vitafy sells sports nutrition, natural foods, low-carb products, and dietary supplements through its online store. It allows customers to browse and purchase these products from home, aiming to make quality wellness products accessible at affordable prices.
Sources: vitafy official site
vitafy can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: vitafy official site
Vitafy is used by health-conscious consumers, fitness enthusiasts, and individuals interested in natural nutrition, low-carb diets, and sports supplements who prefer to shop online for these products.
Sources: vitafy official site
vitafy scores 43/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
vitafy has a limited AI-visibility profile at 43/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (58/100) and its weakest is visibility (26/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #435,115 (Tranco) and a Moz Domain Authority of 42/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data. In a live check, Claude could already identify vitafy from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to vitafy: Vipack (77/100), Vin65 (77/100), Vkusvill (77/100), Vlebazaar (77/100).
A step up - brands to learn from: ZuPreem (81/100), Zoo Med Laboratories (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.