Live life better with personalised nutrition
Vitl (vitl.com) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, E-commerce brands, in the 66th percentile of 14737 Healthcare brands.
Vitl is a personalised nutrition company that offers tailored vitamin and supplement regimens based on online health quizzes and at-home DNA and blood testing. Its products are filler-free, non-GMO, and made from high-quality vitamins and minerals. The company operates in the healthcare and e-commerce space, targeting health-conscious consumers seeking science-based, individualized approaches to wellness. Vitl's mission centers on helping people feel their best through customized nutrition solutions rather than generic, one-size-fits-all supplements.
| Brand Name | Vitl |
|---|---|
| Domain | vitl.com |
| Industry | Healthcare, E-commerce |
| Main Competitors | Care/of, Persona Nutrition (81/100), Rootine (83/100), Baze (79/100), Nourished (82/100), Thriva (82/100), HUM Nutrition (81/100) |
Moz Domain Authority 43/100 vs category average 41 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Feel 100% more often with filler-free, non-GMO nutritional supplements made from the highest quality vitamins & minerals to keep your body functioning its best." (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Shopify.
Social footprint: verified profiles on Facebook, Instagram, X (Twitter), LinkedIn, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Vitl?", Claude could identify the brand as of October 2026. Vitl is a UK-based company that makes personalized vitamin and supplement subscriptions, using online health questionnaires (and optionally DNA or blood testing) to recommend tailored daily nutrient packs delivered to customers' homes. Best known for Personalized vitamin subscription packs based on an online health assessment.
When asked "Best brands similar to Vitl?", Claude would recommend Vitl as of October 2026. It's a known player in the UK personalized nutrition and supplement subscription space, so it fits naturally alongside brands like Vitl, Persona, or Care/of when discussing similar services.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Vitl's main competitors in Healthcare: Persona Nutrition (81/100), Rootine (83/100), Baze (79/100), Nourished (82/100), Thriva (82/100).
Sources: Brand Analyzer scan
Vitl has limited AI-search visibility, scoring 29/100 on Brand Analyzer's AI visibility composite (visibility 13, trust 32, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Vitl official site
Vitl offers personalised nutritional supplements, including custom vitamin and mineral formulas created from online health quizzes and at-home DNA and blood tests. Its products are filler-free and non-GMO, designed to be tailored to each customer's individual biology and lifestyle needs.
Sources: Vitl official site
Vitl scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Vitl official site
Vitl is a personalised nutrition company that provides custom vitamin and supplement formulas based on individual health data. It combines online health questionnaires with at-home DNA and blood testing to design bespoke nutritional regimens, positioning itself in the healthcare and e-commerce sectors.
Sources: Vitl official site
Vitl creates personalised nutritional supplements by having customers complete health quizzes and, optionally, at-home DNA and blood tests. Based on this data, it formulates custom vitamin and mineral blends tailored to an individual's biology and lifestyle, using filler-free, non-GMO ingredients, and delivers these supplements directly to consumers.
Sources: Vitl official site
Vitl can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Vitl official site
Vitl is known for its personalised approach to supplements, using DNA and blood testing alongside health quizzes to create custom vitamin formulas, rather than offering generic, one-size-fits-all products.
Sources: Vitl official site
Vitl is used by health-conscious individuals who are interested in personalised, science-based nutrition solutions. These customers typically seek tailored vitamin and supplement regimens to improve their overall wellbeing based on their specific biological and lifestyle data.
Sources: Vitl official site
Vitl scores 29/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Vitl has a weak AI-visibility profile at 29/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (13/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 43/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and thin schema.org structured data. In a live check, Claude could already identify Vitl from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Vitl: Vitamin Angels (79/100), Vitalliance (79/100), Vitónica (79/100), Vitrolife (79/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Insurance Group (81/100).
Category leader: Booksy (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.