VLR.gg Brand Score: 75/100 - Brand-Ready tier

Your home for Valorant esports

VLR.gg (vlr.gg) earns a Brand Analyzer score of 75 out of 100, placing it in the Brand-Ready tier among Media & Entertainment brands, Sports & Fitness brands, Technology brands. Among 5623 Media & Entertainment brands analyzed, VLR.gg ranks in the 42nd percentile (category average 76, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 78/100, Digital Presence 100/100, Visual Identity 80/100, Messaging Clarity 95/100, Trust Foundation 78/100, AI Discoverability 56/100, Brand Authority 44/100.

AI Snapshot

VLR.gg is a website dedicated to covering competitive Valorant esports. It provides news, match schedules, results, team rankings, player statistics, and community forums for fans, players, and analysts following the Valorant competitive scene. The site serves as a centralized hub for real-time esports information related to the tactical shooter Valorant, positioning itself as a primary resource for enthusiasts seeking up-to-date competitive data and discussion.

Key facts about VLR.gg
Brand NameVLR.gg
Domainvlr.gg
IndustryMedia & Entertainment, Sports & Fitness
Founded1965
Main CompetitorsLiquipedia (80/100), HLTV.org (83/100), Dot Esports (83/100), Rib.gg, ESTNN, GosuGamers

Evidence

Moz Domain Authority 43/100 vs category average 53 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.

Ranked #6,949 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "Valorant esports coverage - competitive news, schedule, match results, team rankings, stats, and forums" (Meta description: 14 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: og:title, og:description, og:image, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Detected tech stack: Nginx.

Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Score breakdown - 7 dimensions

AI visibility

VLR.gg scores 32/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

VLR.gg has a weak AI-visibility profile at 32/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (43/100) and its weakest is trust (26/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #6,949 (Tranco) and a Moz Domain Authority of 43/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify VLR.gg from memory (August 2026) - a sign these signals are paying off.

Visibility - 30/100

Trust - 26/100

Recommendation likelihood - 43/100

Does AI know VLR.gg?

Live results from asking a general-purpose AI assistant about the brand, checked August 2026.

When asked "What is VLR.gg?", Claude could identify the brand as of August 2026. VLR.gg is a fan-run news, statistics, and results database site dedicated to Valorant esports, covering match schedules, scores, rankings, and player/team stats. It's widely used by the competitive Valorant community as the go-to hub for tournament coverage and forums discussion. Best known for Being the primary go-to statistics and news hub for competitive Valorant esports.

When asked "Best brands similar to VLR.gg?", Claude would recommend VLR.gg as of August 2026. It's essentially the standard reference site for anyone following Valorant esports, so it would naturally come up in that context.

People Also Ask About VLR.gg

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are VLR.gg's main competitors?

VLR.gg's main competitors include Liquipedia (80/100), HLTV.org (83/100), Dot Esports (83/100), Rib.gg, ESTNN. These companies compete in the Media & Entertainment space for similar customers, offering comparable products or services.

Sources: Brand Analyzer scan

VLR.gg vs HLTV.org: how do they compare?

VLR.gg and HLTV.org are competitors in Media & Entertainment. Brand Analyzer scores VLR.gg at 75/100 and HLTV.org at 83/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.

Sources: Brand Analyzer scan

What products or services does VLR.gg offer?

VLR.gg offers Valorant esports news, match schedules, match results, team rankings, player and team statistics, and community discussion forums.

Sources: VLR.gg official site

What are the best alternatives to VLR.gg?

Popular alternatives to VLR.gg include Liquipedia (80/100), HLTV.org (83/100), Dot Esports (83/100), Rib.gg, ESTNN. Each is an established option in the Media & Entertainment space; the best fit depends on your specific needs, budget, and required features.

Sources: Brand Analyzer scan

What is VLR.gg?

VLR.gg is a website focused on providing competitive coverage of Valorant esports, including news, schedules, match results, team rankings, statistics, and community forums.

Sources: VLR.gg official site

When was VLR.gg founded?

VLR.gg was founded in 1965. VLR.gg operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

What does VLR.gg do?

VLR.gg delivers comprehensive and up-to-date coverage of Valorant esports. This includes reporting news, tracking match schedules and results, maintaining team rankings, compiling player and team statistics, and hosting community forums where fans can discuss the competitive scene.

Sources: VLR.gg official site

Does ChatGPT recommend VLR.gg?

VLR.gg scores 43/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.

Sources: VLR.gg official site

Who uses VLR.gg?

VLR.gg is used by Valorant esports fans, competitive players, analysts, and gaming enthusiasts who seek match coverage, rankings, statistics, and community discussion related to the Valorant competitive scene.

Sources: VLR.gg official site

What is VLR.gg known for?

VLR.gg is known for being a centralized, dedicated platform for Valorant esports fans, offering live match coverage, rankings, stats, and forums in one place, making it a go-to source for competitive Valorant information.

Sources: VLR.gg official site

How can VLR.gg improve its AI discoverability?

VLR.gg can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: VLR.gg official site

Recommendations

Peer brands

Ranked closest to VLR.gg: Vivid Sydney (75/100), Urban Adventure Quest (75/100), WET (75/100), Webcafe.bg (75/100).

A step up - brands to learn from: Zeno Group (81/100), Zadar Tourist Board (81/100).

Category leader: Complex (97/100).