Moving into the future
Voi (voiapp.io) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Travel & Hospitality brands, Technology brands, Other brands, in the 80th percentile of 18671 Travel & Hospitality brands.
Voi is a Swedish micro-mobility company founded in 2018 and headquartered in Stockholm. It operates an app-based rental service for electric scooters and e-bikes, allowing users to locate, unlock, and pay for vehicles via smartphone. The company positions itself as a provider of convenient, affordable, and sustainable urban transportation, targeting city dwellers and commuters seeking short-distance alternatives to car travel. Voi operates within the broader micro-mobility and urban transport technology sector.
| Brand Name | Voi |
|---|---|
| Domain | voiapp.io |
| Industry | Travel & Hospitality, Technology |
| Founded | 2018 |
| Headquarters | Stockholm |
| Main Competitors | Lime (91/100), Bird (86/100), Tier Mobility (84/100), Dott (84/100), Bolt (65/100), Spin (83/100) |
Moz Domain Authority 36/100 vs category average 44 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #179,846 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Voi appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Rent an electric scooter or e-bike from Voi with just a tap on your phone and get anywhere in the city within minutes. Download the app and get rolling!" (Meta description: 29 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js, Cloudflare.
Social footprint: verified profiles on Facebook, Instagram, LinkedIn, YouTube, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Voi?", Claude could identify the brand as of October 2026. Voi Technology is a Swedish micromobility company that operates shared electric scooters (and some e-bikes) in cities across Europe, including the UK, Sweden, and other markets, aiming to provide an eco-friendly alternative for short urban trips. Best known for Being one of Europe's major e-scooter sharing operators, particularly strong in the UK and Nordic markets.
When asked "Best brands similar to Voi?", Claude would recommend Voi as of October 2026. Voi is one of the better-known European e-scooter brands, so it's a natural mention alongside Lime, Bird, and Tier for shared micromobility in travel and urban transport contexts.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Voi's main competitors in Travel & Hospitality: Lime (91/100), Bird (86/100), Tier Mobility (84/100), Dott (84/100), Bolt (65/100).
Sources: Brand Analyzer scan
Voi offers electric scooter and e-bike rentals accessible through its mobile app. Users can locate nearby vehicles, unlock them with a tap on their phone, and ride them for short urban trips, paying through the app.
Sources: Voi official site
Voi is a Swedish e-scooter and e-bike rental startup founded in 2018 and headquartered in Stockholm. It provides app-based micro-mobility services that let users rent electric scooters and e-bikes for short urban trips.
Sources: Voi official site
Voi has limited AI-search visibility, scoring 39/100 on Brand Analyzer's AI visibility composite (visibility 48, trust 12, recommendation 54). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Voi official site
Voi was founded in 2018. Voi operates in the Travel & Hospitality category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Voi is headquartered in Stockholm. Voi operates in the Travel & Hospitality category.
Sources: Wikidata
Voi operates a fleet of electric scooters and e-bikes that users can locate, unlock, and pay for through a smartphone app. The service allows people to rent a vehicle for short, on-demand trips within a city, typically for point-to-point urban travel.
Sources: Voi official site
Voi scores 54/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Travel & Hospitality options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Voi official site
Voi can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Voi official site
Voi is known for being a Swedish-founded e-scooter and e-bike sharing company that offers app-based micro-mobility rentals in cities, positioning itself around sustainability and convenience for urban travel.
Sources: Voi official site
Voi is used by urban commuters and city dwellers seeking a convenient, affordable, and environmentally friendly alternative to cars for short-distance travel within cities.
Sources: Voi official site
Voi scores 39/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Voi has a weak AI-visibility profile at 39/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (54/100) and its weakest is trust (12/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #179,846 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 36/100 and thin schema.org structured data. In a live check, Claude could already identify Voi from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Voi: Vliegtickets.nl (80/100), Vizergy (80/100), Volunteering Solutions (80/100), Voyage Privé (80/100).
A step up - brands to learn from: Zolo (81/100), Zaui (81/100).
Category leader: Cvent (97/100).
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