Por España y los españoles
VOX (voxespana.es) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Government brands, Other brands, in the 60th percentile of 19846 Government brands.
VOX is a Spanish political party founded in 2013, headquartered on calle del Bambú. It positions itself as a patriotic, right-wing party defending Spanish national sovereignty, unity, and interests against the policies of the current (socialist-led) government. VOX criticizes government management of immigration, the economy, and public services, presenting itself as an alternative to the ruling PSOE-led administration. Its target audience consists of conservative, patriotic Spanish citizens concerned with immigration, national sovereignty, and economic governance.
| Brand Name | VOX |
|---|---|
| Domain | voxespana.es |
| Industry | Government, Other |
| Founded | 2013 |
| Headquarters | calle del Bambú |
| Main Competitors | Partido Popular (77/100), PSOE, Sumar, Podemos (86/100), Ciudadanos, Esquerra Republicana de Catalunya (71/100) |
Moz Domain Authority 61/100 vs category average 46 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #226,309 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
VOX appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Defender la soberanía, unidad e intereses de España y de los españoles frente a las políticas del gobierno actual." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is ES-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, WordPress, Ghost, HubSpot.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, YouTube; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is VOX?", Claude could identify the brand as of November 2026. VOX is a Spanish national-conservative political party founded in 2013, known for its hardline stances on immigration, Spanish nationalism and unity, opposition to regional separatism (especially Catalan independence), and socially conservative positions. Best known for Being Spain's main far-right/national-conservative political party, led by Santiago Abascal.
When asked "Best brands similar to VOX?", Claude would recommend VOX as of November 2026. If someone asks about major Spanish political parties or European right-wing populist movements, VOX is a natural and significant example to mention.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
VOX's main competitors in Government: Partido Popular (77/100), Podemos (86/100), Esquerra Republicana de Catalunya (71/100).
Sources: Brand Analyzer scan
VOX has moderate AI-search visibility, scoring 51/100 on Brand Analyzer's AI visibility composite (visibility 40, trust 66, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: VOX official site
VOX was founded in 2013. VOX operates in the Government category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
VOX is headquartered in calle del Bambú. VOX operates in the Government category.
Sources: Wikidata
VOX scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: VOX official site
VOX is a Spanish political party founded in 2013. It is positioned on the right of the Spanish political spectrum, describing itself as a patriotic party dedicated to defending the sovereignty, unity, and interests of Spain and its citizens against the policies of the current government.
Sources: VOX official site
VOX can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: VOX official site
VOX operates as a political party in Spain, engaging in electoral politics, policy advocacy, and public criticism of the current socialist-led government. It promotes positions on national sovereignty, immigration control, economic policy, and public services, and participates in elections at local, regional, national, and European levels to advance its political agenda.
Sources: VOX official site
VOX's base consists of Spanish citizens with conservative and patriotic political views, particularly those concerned about immigration, national sovereignty, and the economic policies of the current government. These individuals engage with VOX primarily as voters, members, or supporters of its political platform.
Sources: VOX official site
VOX scores 51/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
VOX has a limited AI-visibility profile at 51/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (66/100) and its weakest is visibility (40/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #226,309 (Tranco) and a Moz Domain Authority of 61/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify VOX from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to VOX: Vooruit (74/100), Gemeente Voorschoten (74/100), Vetenskapsrådet (74/100), Vermont State Colleges System (74/100).
A step up - brands to learn from: Genasys (81/100), Zero Project (81/100).
Category leader: ABC News (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.