Vos vacances pas cher, simplifiées
Carrefour Voyages (carrefour.fr) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Travel & Hospitality brands, E-commerce brands, in the 65th percentile of 18331 Travel & Hospitality brands.
Carrefour Voyages is a French online travel agency founded in 1990 and headquartered in Évry, operating as a subsidiary of the Carrefour Group. It allows customers to book vacations including hotels, campsites, package tours, cruises, and rental accommodations. Leveraging the trust associated with the Carrefour brand, it targets French families and individuals seeking affordable, practical travel options at competitive prices.
| Brand Name | Carrefour Voyages |
|---|---|
| Domain | carrefour.fr |
| Industry | Travel & Hospitality, E-commerce |
| Founded | 1990 |
| Headquarters | Évry |
| Parent Company / Owner | Carrefour Group |
| Main Competitors | Voyages-sncf (SNCF Connect) (69/100), Leclerc Voyages (75/100), Promovacances (80/100), Opodo (86/100), Lastminute.com (86/100), Booking.com (90/100), Expedia, TUI France (85/100), Club Med (84/100) |
Moz Domain Authority 80/100 vs category average 44 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Réservez vos futures vacances avec Carrefour Voyages ! Camping, hôtel, séjour à l" (Meta description: 13 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 3 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FR-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, Ghost, React, Angular.
Social footprint: verified profiles on Facebook, Instagram, YouTube; no detected presence on X (Twitter), LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Carrefour?", Claude could identify the brand as of September 2026. Carrefour is a major French multinational retail and grocery chain, and carrefour.fr is its e-commerce platform for online grocery shopping, home delivery, and click-and-collect services across France. Best known for Being one of the largest hypermarket and supermarket chains in the world, originating in France.
When asked "Best brands similar to Carrefour?", Claude would recommend Carrefour Voyages as of September 2026. It's one of the biggest names in European grocery and retail, so it's a natural mention alongside other major supermarket or e-commerce grocery brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Carrefour Voyages's main competitors in Travel & Hospitality: Voyages-sncf (SNCF Connect) (69/100), Leclerc Voyages (75/100), Promovacances (80/100), Opodo (86/100), Lastminute.com (86/100).
Sources: Brand Analyzer scan
Carrefour Voyages offers a range of travel services including hotel bookings, campsite stays, guided tours (circuits), cruises, and vacation rentals. These offerings are designed to provide affordable and practical vacation options for French travelers.
Sources: Carrefour Voyages official site
Carrefour Voyages is a French travel agency network founded in 1990, operating as a subsidiary of the Carrefour Group and headquartered in Évry. It functions as an online travel agency offering vacation bookings to French consumers.
Sources: Carrefour Voyages official site
Carrefour Voyages has limited AI-search visibility, scoring 46/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 67, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Carrefour Voyages official site
Carrefour Voyages was founded in 1990. Carrefour Voyages operates in the Travel & Hospitality category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Carrefour Voyages is headquartered in Évry. Carrefour Voyages operates in the Travel & Hospitality category.
Sources: Wikidata
Carrefour Voyages enables customers to book vacations such as hotel stays, campsites, package tours (circuits), cruises, and rental accommodations. It operates as an e-commerce travel platform, aggregating various travel offers under the Carrefour brand to provide affordable and practical vacation options.
Sources: Carrefour Voyages official site
Carrefour Voyages scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Travel & Hospitality options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Carrefour Voyages official site
Carrefour Voyages can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Carrefour Voyages official site
Carrefour Voyages is known for leveraging the trust and recognition of the Carrefour retail brand to offer a wide range of competitively priced travel options, including camping, hotels, circuits, and cruises, aimed at budget-conscious French families.
Sources: Carrefour Voyages official site
Carrefour Voyages is owned by or part of Carrefour Group. Carrefour Voyages operates in the Travel & Hospitality category.
Sources: Wikidata
Carrefour Voyages is primarily used by families and individuals in France who are looking for economical and convenient vacation options, including stays at campsites, hotels, and participation in package tours or cruises.
Sources: Carrefour Voyages official site
Carrefour Voyages is popular among French consumers because it combines the strong brand recognition and trust of Carrefour with a wide variety of affordable travel options, including campsites, hotels, circuits, and cruises. Its focus on competitive pricing and accessibility makes it appealing to families and individuals seeking practical, budget-friendly vacation solutions.
Sources: Carrefour Voyages official site
Carrefour Voyages scores 46/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Carrefour Voyages has a limited AI-visibility profile at 46/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (67/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 80/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Carrefour Voyages from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
77 in October 2026, down from 80 in September 2026.
Ranked closest to Carrefour Voyages: Cargofive (77/100), CarbonClick (77/100), Casa Cipriani (77/100), Casa Loma (77/100).
A step up - brands to learn from: Zolo (81/100), Zaui (81/100).
Category leader: Cvent (97/100).
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