Health advice and support, anytime
NHS 111 Wales (wales.nhs.uk) scores 38 out of 100 on Brand Analyzer, placing it in the Early Stage tier among Healthcare brands, Government brands, in the 0th percentile of 10129 Healthcare brands.
NHS 111 Wales is the official National Health Service online and telephone advice platform for Wales, part of the United Kingdom's NHS system. It provides residents with health information, symptom-checking tools, and guidance on urgent care, out-of-hours services, and access to medicines. As a government-backed healthcare resource, it serves as the first point of contact for non-emergency health concerns in Wales.
| Brand Name | NHS 111 Wales |
|---|---|
| Domain | wales.nhs.uk |
| Industry | Healthcare, Government |
| Founded | 500 |
| Main Competitors | NHS 111 (England) (74/100), NHS 24, HSE.ie Health Advice, Healthdirect Australia (70/100), WebMD (90/100), Babylon Health (56/100) |
Moz Domain Authority 70/100 vs category average 41 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
NHS 111 Wales has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Search the NHS website Search the site" (Meta description: 7 words. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Facebook, Instagram; no detected presence on X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is NHS 111 Wales?", Claude could identify the brand as of September 2026. NHS 111 Wales is the free non-emergency health advice and triage service for Wales, accessible by phone and online, helping people decide whether they need urgent care, a GP, pharmacy, or self-care advice. Best known for Providing 24/7 non-emergency medical advice and signposting for Wales, similar to NHS 111 in England.
When asked "Best brands similar to NHS 111 Wales?", Claude would recommend NHS 111 Wales as of September 2026. It's the official public health triage service for Wales, so it's directly relevant if someone asks about NHS or similar healthcare advice lines.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
NHS 111 Wales's main competitors in Healthcare: NHS 111 (England) (74/100), Healthdirect Australia (70/100), WebMD (90/100), Babylon Health (56/100).
Sources: Brand Analyzer scan
NHS 111 Wales has limited AI-search visibility, scoring 37/100 on Brand Analyzer's AI visibility composite (visibility 40, trust 27, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: NHS 111 Wales official site
NHS 111 Wales was founded in 500. NHS 111 Wales operates in the Healthcare category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
NHS 111 Wales offers health advice and information, symptom-checking tools, guidance on accessing medicines, and information about out-of-hours and urgent care services. It functions as a comprehensive online and telephone resource for non-emergency healthcare needs.
Sources: NHS 111 Wales official site
NHS 111 Wales scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: NHS 111 Wales official site
NHS 111 Wales is the official National Health Service health advice website and telephone service for Wales, a constituent nation of the United Kingdom. It is a government-backed healthcare resource designed to help residents access urgent, non-emergency health advice and information.
Sources: NHS 111 Wales official site
Yes, NHS 111 Wales is trustworthy, as it is an official government-backed service operating under the National Health Service, a publicly funded and regulated healthcare system in the United Kingdom. Its positioning as the official first point of contact for health advice in Wales reflects its role as a credible, authoritative resource.
Sources: NHS 111 Wales official site
NHS 111 Wales can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: NHS 111 Wales official site
NHS 111 Wales is used by residents of Wales seeking guidance on non-emergency health concerns, including those looking for symptom advice, information on accessing medicines, or details about out-of-hours healthcare services.
Sources: NHS 111 Wales official site
NHS 111 Wales is known for being the official, government-run health advice service in Wales, offering a reliable online and phone-based resource for symptom checking and guidance on urgent, non-emergency healthcare needs, including out-of-hours care and medicine access.
Sources: NHS 111 Wales official site
NHS 111 Wales scores 37/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
NHS 111 Wales has a weak AI-visibility profile at 37/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is trust (27/100). It benefits from a recognised Wikipedia company entity, a Moz Domain Authority of 70/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no strong Wikidata entry, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify NHS 111 Wales from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to NHS 111 Wales: CVS Group (38/100), Upstream Rehabilitation (39/100), Structural Bioinformatics Group - Imperial College London (37/100), Sorfert (37/100).
A step up - brands to learn from: Word of Mouth Technology (56/100), Werskincare (56/100).
Category leader: Booksy (96/100).
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