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Holland & Knight (wallerlaw.com) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Legal brands, in the 45th percentile of 5387 Legal brands.
Holland & Knight is a full-service law firm headquartered in Tampa, Florida, founded in 1968. It employs approximately 2,200 attorneys practicing in over 250 areas of law, providing legal representation in litigation, business, real estate, governmental and healthcare matters. The firm serves corporations, financial institutions, healthcare organizations, governmental entities and individuals requiring sophisticated legal counsel across a wide range of industries and practice areas worldwide.
| Brand Name | Holland & Knight |
|---|---|
| Domain | wallerlaw.com |
| Industry | Legal |
| Founded | 1968 |
| Headquarters | Tampa, Florida, U.S. |
| Main Competitors | DLA Piper (86/100), Baker McKenzie (85/100), Greenberg Traurig (85/100), Akerman LLP (82/100), Squire Patton Boggs (82/100), Nelson Mullins (83/100), K&L Gates (86/100), Sidley Austin (87/100) |
Moz Domain Authority 45/100 vs category average 39 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #2,260,691 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Holland & Knight has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Holland & Knight is a law firm that provides representation in litigation, business, real estate, governmental and healthcare law with approximately 2,200 attorneys practicing …" (Meta description: 30 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), Instagram, Facebook, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Holland & Knight's main competitors in Legal: DLA Piper (86/100), Baker McKenzie (85/100), Greenberg Traurig (85/100), Akerman LLP (82/100), Squire Patton Boggs (82/100).
Sources: Brand Analyzer scan
Holland & Knight offers legal services including litigation, business law, real estate law, governmental law and healthcare law, among other practice areas, covering more than 250 distinct legal disciplines.
Sources: Holland & Knight official site
Holland & Knight is a full-service law firm headquartered in Tampa, Florida, founded in 1968. It is one of the larger law firms in the United States, with approximately 2,200 attorneys practicing across more than 250 areas of law.
Sources: Holland & Knight official site
Holland & Knight has limited AI-search visibility, scoring 47/100 on Brand Analyzer's AI visibility composite (visibility 63, trust 29, recommendation 39). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Holland & Knight official site
Holland & Knight was founded in 1968. Holland & Knight operates in the Legal category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Holland & Knight provides legal representation and counsel to clients in litigation, business, real estate, governmental and healthcare law, among other practice areas. The firm serves corporations, financial institutions, healthcare organizations, governmental entities and individuals with sophisticated legal needs across a wide range of industries worldwide.
Sources: Holland & Knight official site
Holland & Knight scores 39/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Legal options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Holland & Knight official site
Holland & Knight can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Holland & Knight official site
Holland & Knight's clients include corporations, financial institutions, healthcare organizations, governmental entities and individuals who require sophisticated legal representation in litigation, business, real estate and regulatory matters.
Sources: Holland & Knight official site
Holland & Knight is known for being one of the nation's leading full-service law firms, recognized by top industry rankings for its broad practice coverage spanning more than 250 areas of law, including litigation, business, real estate, governmental and healthcare matters.
Sources: Holland & Knight official site
Holland & Knight scores 47/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Holland & Knight has a limited AI-visibility profile at 47/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (63/100) and its weakest is trust (29/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #2,260,691 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Holland & Knight: Verbraucherzentrale Bundesverband e.V. (74/100), Von Seidels (74/100), Walstead Mertsching (74/100), Watt Tieder (74/100).
A step up - brands to learn from: Xeinadin (81/100), Workpro (81/100).
Category leader: Law.com (96/100).
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