Advancing the window and door industry
WDMA (Window and Door Manufacturers Association) (wdma.com) scores 67 out of 100 on Brand Analyzer, placing it in the Developing tier among Manufacturing brands, Non-profit brands, Real Estate brands, in the 18th percentile of 7546 Manufacturing brands.
WDMA (Window and Door Manufacturers Association) is a U.S. trade association representing the window, door, and skylight manufacturing industry. It advocates for the industry through policy engagement, provides education such as webinars and executive forums, and promotes industry leadership. Its OneVoice Program supports national advocacy efforts. The organization serves manufacturers, industry executives, builders, architects, and remodelers seeking advocacy support, education, and guidance on high-performance products.
| Brand Name | WDMA (Window and Door Manufacturers Association) |
|---|---|
| Domain | wdma.com |
| Industry | Manufacturing, Non-profit |
| Main Competitors | FGIA (Fenestration and Glazing Industry Alliance), National Glass Association (79/100), National Fenestration Rating Council, National Association of Home Builders (80/100) |
Moz Domain Authority 40/100 vs category average 37 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #2,073,103 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "WDMA advocates for, protects, and advances the window, door, and skylight industry through policy engagement, education, and industry leadership." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube, GitHub; no detected presence on Facebook, LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is WDMA (Window and Door Manufacturers Association)?", Claude could identify the brand as of September 2026. WDMA is a trade association representing manufacturers of windows, doors, and skylights in North America, developing industry standards, certifications, and advocating on codes and regulations affecting the fenestration industry. Best known for Setting industry standards and certification programs for windows and doors (e.g., the WDMA/AAMA/CSA 101/I.S.2/A440 standard).
When asked "Best brands similar to WDMA (Window and Door Manufacturers Association)?", Claude would recommend WDMA (Window and Door Manufacturers Association) as of September 2026. If someone asks about window and door manufacturing standards or industry bodies, WDMA is the primary reference point in North America.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
WDMA (Window and Door Manufacturers Association)'s main competitors in Manufacturing: National Glass Association (79/100), National Association of Home Builders (80/100).
Sources: Brand Analyzer scan
WDMA (Window and Door Manufacturers Association) has limited AI-search visibility, scoring 29/100 on Brand Analyzer's AI visibility composite (visibility 13, trust 29, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: WDMA (Window and Door Manufacturers Association) official site
WDMA (Window and Door Manufacturers Association) scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Manufacturing options. Recommendation depends on crawlability, structured data, and category authority.
Sources: WDMA (Window and Door Manufacturers Association) official site
WDMA (Window and Door Manufacturers Association) is a U.S. trade association that represents and advocates for the window, door, and skylight manufacturing industry. It engages in policy advocacy, education, and industry leadership initiatives on behalf of its members.
Sources: WDMA (Window and Door Manufacturers Association) official site
WDMA (Window and Door Manufacturers Association) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: WDMA (Window and Door Manufacturers Association) official site
WDMA offers advocacy services through its OneVoice Program, along with educational resources such as webinars and executive forums aimed at helping window, door, and skylight industry professionals succeed and stay informed on high-performance product standards.
Sources: WDMA (Window and Door Manufacturers Association) official site
WDMA's resources and advocacy are used by window and door manufacturers, industry executives, builders, architects, and remodelers who seek advocacy support, education, and guidance related to high-performance window, door, and skylight products.
Sources: WDMA (Window and Door Manufacturers Association) official site
WDMA is known for its OneVoice Program, a national advocacy initiative for the window, door, and skylight manufacturing industry, as well as for providing educational resources like webinars and executive forums to industry professionals.
Sources: WDMA (Window and Door Manufacturers Association) official site
WDMA (Window and Door Manufacturers Association) scores 29/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
WDMA (Window and Door Manufacturers Association) has a weak AI-visibility profile at 29/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (58/100) and its weakest is visibility (13/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #2,073,103 (Tranco) and a Moz Domain Authority of 40/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify WDMA (Window and Door Manufacturers Association) from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to WDMA (Window and Door Manufacturers Association): VSD Enterprise (67/100), Vista Railings (67/100), Whirlpool Water Solutions (67/100), Wooqer (67/100).
A step up - brands to learn from: Zarpac (71/100), Yazaki Group (71/100).
Category leader: DHL (97/100).
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