Helping you achieve a better later life
We Are Just (wearejust.co.uk) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Finance brands, in the 68th percentile of 11640 Finance brands.
We Are Just, operating as Just, is a UK-based financial services company founded in 2007 that focuses on retirement planning. It provides competitive financial products, advice, guidance, and services-including defined benefit solutions and retirement calculators-to individuals approaching, at, or already in retirement, with the stated purpose of helping people achieve a better later life.
| Brand Name | We Are Just |
|---|---|
| Domain | wearejust.co.uk |
| Industry | Finance |
| Founded | 2007 |
| Main Competitors | Legal & General (84/100), Aviva (85/100), Standard Life (86/100), Canada Life (80/100), Scottish Widows (83/100), Prudential, PensionBee (86/100) |
Moz Domain Authority 41/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #3,648,554 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Just has a compelling, clear purpose. We help people achieve a better later life, by providing competitive products, financial advice, guidance and services to those approaching, a…" (Meta description: 29 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 6 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), Facebook, LinkedIn, Instagram, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is We Are Just?", Claude could not identify the brand as of October 2026. I don't genuinely recognize 'We Are Just' (wearejust.co.uk) as a specific finance company, possibly because it's a small or newer UK business with limited public presence in my training data.
When asked "Best brands similar to We Are Just?", Claude would not surface We Are Just as of October 2026. I can't recommend a company I don't have verified knowledge of, since I'd risk giving inaccurate information.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
We Are Just's main competitors in Finance: Legal & General (84/100), Aviva (85/100), Standard Life (86/100), Canada Life (80/100), Scottish Widows (83/100).
Sources: Brand Analyzer scan
We Are Just has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 13, trust 53, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: We Are Just official site
We Are Just was founded in 2007. We Are Just operates in the Finance category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
We Are Just scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority.
Sources: We Are Just official site
We Are Just can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: We Are Just official site
Just offers retirement-focused financial products and services, including defined benefit solutions, retirement calculators, and personalized financial advice and guidance for individuals approaching, at, or in retirement.
Sources: We Are Just official site
We Are Just, known as Just, is a UK financial services company founded in 2007 that specializes in retirement-focused financial products and advice. It is categorized within the finance sector and is designed specifically for people approaching, at, or already in retirement.
Sources: We Are Just official site
Just provides financial products, advice, guidance, and services aimed at helping people achieve financial security in later life. This includes defined benefit solutions, retirement calculators, and personalized guidance for those nearing or already in retirement.
Sources: We Are Just official site
Just's services are used by individuals who are approaching, at, or already in retirement and who need financial products, professional advice, and planning tools to manage their retirement income and achieve financial security in later life.
Sources: We Are Just official site
We Are Just scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
We Are Just has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (53/100) and its weakest is visibility (13/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #3,648,554 (Tranco) and a Moz Domain Authority of 41/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data. In a live check (October 2026), Claude could not identify We Are Just from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to We Are Just: Wealth Access (80/100), Wavetec (80/100), Weavr (80/100), WebBank (80/100).
A step up - brands to learn from: Zurich Insurance Group (81/100), Zoya (81/100).
Category leader: Stripe (97/100).
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