Find the right therapist for you
Welldoing.org (welldoing.org) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, Other brands, in the 70th percentile of 19694 Healthcare brands.
Welldoing.org is a UK-based online platform that helps individuals find professionally verified mental health therapists, counsellors, and wellbeing coaches. It offers a curated directory combined with personalised matching support (MatchPlus) to connect users with suitable practitioners for in-person or online therapy. The platform also serves therapists seeking professional community and development opportunities. Welldoing positions itself as a trusted, ethos-driven alternative to generic therapist listing sites.
| Brand Name | Welldoing.org |
|---|---|
| Domain | welldoing.org |
| Industry | Healthcare, Other |
| Main Competitors | Counselling Directory (72/100), Psychology Today (90/100), BetterHelp (92/100), Harley Therapy (83/100), My Online Therapy (82/100), Talkspace (90/100) |
Moz Domain Authority 53/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #929,923 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Find professionally verified mental health therapists and wellbeing coaches in your area." (Meta description: 12 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js, Cloudflare.
Social footprint: verified profiles on X (Twitter), Facebook, YouTube, LinkedIn, Instagram, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Welldoing.org?", Claude could identify the brand as of October 2026. Welldoing.org is a UK-based online platform that helps people find therapists, counsellors, and coaches by matching them based on personal needs, location, and specialism. It also publishes articles and resources on mental health and wellbeing. Best known for its therapist-matching service that connects users in the UK with vetted counsellors and psychotherapists.
When asked "Best brands similar to Welldoing.org?", Claude would recommend Welldoing.org as of October 2026. It's a well-regarded UK resource for finding mental health professionals, so I'd mention it alongside similar directories like Counselling Directory or Psychology Today's UK listings.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Welldoing.org's main competitors in Healthcare: Counselling Directory (72/100), Psychology Today (90/100), BetterHelp (92/100), Harley Therapy (83/100), My Online Therapy (82/100).
Sources: Brand Analyzer scan
Welldoing.org offers a directory of professionally verified therapists, counsellors, and wellbeing coaches, along with its MatchPlus service, which provides personalised matching support to help users find practitioners suited to their individual needs. It also supports therapists through professional community and development resources.
Sources: Welldoing.org official site
Welldoing.org is a UK-based online platform that connects individuals with professionally verified mental health therapists and wellbeing coaches. It functions as a curated directory paired with personalised matching services, aiming to provide a more thoughtful alternative to standard therapist listing sites.
Sources: Welldoing.org official site
Welldoing.org has limited AI-search visibility, scoring 27/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 29, recommendation 65). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Welldoing.org official site
Welldoing.org helps people find and connect with verified therapists, counsellors, and wellbeing coaches in the UK. It provides a searchable directory of professionals along with a personalised matching service called MatchPlus, which assists users in identifying therapists suited to their specific needs.
Sources: Welldoing.org official site
Welldoing.org scores 65/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Welldoing.org official site
Welldoing.org is known for its curated, professionally verified directory of therapists and wellbeing coaches, as well as its MatchPlus service, which offers personalised matching support rather than relying solely on self-service search.
Sources: Welldoing.org official site
Welldoing.org can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Welldoing.org official site
Welldoing.org is used by individuals in the UK seeking in-person or online therapy, counselling, or wellbeing coaching, as well as by therapists looking for professional community engagement and development opportunities.
Sources: Welldoing.org official site
Welldoing.org scores 27/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Welldoing.org has a weak AI-visibility profile at 27/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (65/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #929,923 (Tranco), a Moz Domain Authority of 53/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify Welldoing.org from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Welldoing.org: Wellcome Leap (79/100), Welkin Health (79/100), Wellframe (79/100), Welligent (79/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Insurance Group (81/100).
Category leader: Booksy (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.